: Most-Read Full-Text Articles http://jam.sagepub.com/ Most-read rankings are recalculated at the beginning of the month based on usage of full-text and PDF views for the previous month. 2009-11-05 <![CDATA[Corporate Social Responsibility and Marketing: An Integrative Framework]]> http://jam.sagepub.com/cgi/content/short/32/1/3?rss=1&ssource=mfc Jan 1, 2004; 32:3-19
Article]]> Isabelle Maignan, O. C. Ferrell 2004-01-01 10.1177/0092070303258971 SAGE Publications <![CDATA[Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework]]> http://jam.sagepub.com/cgi/content/short/34/4/613?rss=1&ssource=mfc Oct 1, 2006; 34:613-627
Article]]> Jyh-Shen Chiou, Cornelia Droge 2006-10-01 10.1177/0092070306286934 SAGE Publications <![CDATA[An Examination of Selected Marketing Mix Elements and Brand Equity]]> http://jam.sagepub.com/cgi/content/short/28/2/195?rss=1&ssource=mfc Apr 1, 2000; 28:195-211
Article]]> Boonghee Yoo, Naveen Donthu, Sungho Lee 2000-04-01 10.1177/0092070300282002 SAGE Publications <![CDATA[Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity]]> http://jam.sagepub.com/cgi/content/short/34/4/528?rss=1&ssource=mfc Oct 1, 2006; 34:528-542
Article]]> Chris Pullig, Richard G. Netemeyer, Abhijit Biswas 2006-10-01 10.1177/0092070306287128 SAGE Publications <![CDATA[The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research]]> http://jam.sagepub.com/cgi/content/short/32/3/271?rss=1&ssource=mfc Jul 1, 2004; 32:271-292
Article]]> Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef 2004-07-01 10.1177/0092070304263341 SAGE Publications <![CDATA[Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions]]> http://jam.sagepub.com/cgi/content/short/34/2/195?rss=1&ssource=mfc Apr 1, 2006; 34:195-205
Article]]> Rajan Varadarajan, Mark P. DeFanti, Paul S. Busch 2006-04-01 10.1177/0092070305284988 SAGE Publications <![CDATA[Materialism, Status Signaling, and Product Satisfaction]]> http://jam.sagepub.com/cgi/content/short/34/4/494?rss=1&ssource=mfc Oct 1, 2006; 34:494-505
Article]]> Jeff Wang, Melanie Wallendorf 2006-10-01 10.1177/0092070306289291 SAGE Publications <![CDATA[Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs]]> http://jam.sagepub.com/cgi/content/short/33/2/169?rss=1&ssource=mfc Apr 1, 2005; 33:169-183
Article]]> Simon J. Bell, Seigyoung Auh, Karen Smalley 2005-04-01 10.1177/0092070304269111 SAGE Publications <![CDATA[Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context]]> http://jam.sagepub.com/cgi/content/short/32/3/293?rss=1&ssource=mfc Jul 1, 2004; 32:293-311
Article]]> Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli, Bvsan Murthy 2004-07-01 10.1177/0092070304263330 SAGE Publications <![CDATA[Linking Employee Confidence to Performance: A Study of Self-Managing Service Teams]]> http://jam.sagepub.com/cgi/content/short/34/4/576?rss=1&ssource=mfc Oct 1, 2006; 34:576-587
Article]]> Ad de Jong, Ko de Ruyter, Martin Wetzels 2006-10-01 10.1177/0092070306287126 SAGE Publications <![CDATA[The Role of Emotions in Marketing]]> http://jam.sagepub.com/cgi/content/short/27/2/184?rss=1&ssource=mfc Apr 1, 1999; 27:184-206
Article]]> Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer 1999-04-01 10.1177/0092070399272005 SAGE Publications <![CDATA[The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment]]> http://jam.sagepub.com/cgi/content/short/34/2/158?rss=1&ssource=mfc Apr 1, 2006; 34:158-166
Article]]> Sankar Sen, C. B. Bhattacharya, Daniel Korschun 2006-04-01 10.1177/0092070305284978 SAGE Publications <![CDATA[From the Editors: Enhancing Marketing Theory in Academic Research]]> http://jam.sagepub.com/cgi/content/short/34/4/477?rss=1&ssource=mfc Oct 1, 2006; 34:477-480
Article]]> David W. Stewart, George M. Zinkhan 2006-10-01 10.1177/0092070306291975 SAGE Publications <![CDATA[Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share]]> http://jam.sagepub.com/cgi/content/short/33/4/461?rss=1&ssource=mfc Oct 1, 2005; 33:461-475
Article]]> William E. Baker, James M. Sinkula 2005-10-01 10.1177/0092070305276119 SAGE Publications <![CDATA[The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption]]> http://jam.sagepub.com/cgi/content/short/34/4/481?rss=1&ssource=mfc Oct 1, 2006; 34:481-493
Article]]> Thomas W. Leigh, Cara Peters, Jeremy Shelton 2006-10-01 10.1177/0092070306288403 SAGE Publications <![CDATA[Conflict Management and Innovation Performance: An Integrated Contingency Perspective]]> http://jam.sagepub.com/cgi/content/short/34/3/341?rss=1&ssource=mfc Jul 1, 2006; 34:341-356
Article]]> Michael Song, Barbara Dyer, R. Jeffrey Thieme 2006-07-01 10.1177/0092070306286705 SAGE Publications <![CDATA[Consumer Preference for Product Bundles: The Role of Reduced Search Costs]]> http://jam.sagepub.com/cgi/content/short/34/4/506?rss=1&ssource=mfc Oct 1, 2006; 34:506-513
Article]]> Judy Harris, Edward A. Blair 2006-10-01 10.1177/0092070306288405 SAGE Publications <![CDATA[Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty]]> http://jam.sagepub.com/cgi/content/short/31/3/229?rss=1&ssource=mfc Jul 1, 2003; 31:229-240
Article]]> Youjae Yi, Hoseong Jeon 2003-07-01 10.1177/0092070303031003002 SAGE Publications <![CDATA[Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions]]> http://jam.sagepub.com/cgi/content/short/33/3/275?rss=1&ssource=mfc Jul 1, 2005; 33:275-294
Article]]> Ingrid M. Martin, David W. Stewart, Shashi Matta 2005-07-01 10.1177/0092070304271197 SAGE Publications <![CDATA[Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology]]> http://jam.sagepub.com/cgi/content/short/34/2/99?rss=1&ssource=mfc Apr 1, 2006; 34:99-106
Article]]> Tom J. Brown, Peter A. Dacin, Michael G. Pratt, David A. Whetten 2006-04-01 10.1177/0092070305284969 SAGE Publications <![CDATA[Managing Corporate Identity: An Internal Perspective]]> http://jam.sagepub.com/cgi/content/short/33/2/153?rss=1&ssource=mfc Apr 1, 2005; 33:153-168
Article]]> Claudia Simoes, Sally Dibb, Raymond P. Fisk 2005-04-01 10.1177/0092070304268920 SAGE Publications <![CDATA[What Does Brand Mean? Historical-Analysis Method and Construct Definition]]> http://jam.sagepub.com/cgi/content/short/34/2/216?rss=1&ssource=mfc Apr 1, 2006; 34:216-223
Article]]> Barbara B. Stern 2006-04-01 10.1177/0092070305284991 SAGE Publications <![CDATA[The E-Marketing Mix: A Contribution of the E-Tailing Wars]]> http://jam.sagepub.com/cgi/content/short/30/4/487?rss=1&ssource=mfc Oct 1, 2002; 30:487-499
Article]]> Kirthi Kalyanam, Shelby McIntyre 2002-10-01 10.1177/009207002236924 SAGE Publications <![CDATA[Service Sabotage: A Study of Antecedents and Consequences]]> http://jam.sagepub.com/cgi/content/short/34/4/543?rss=1&ssource=mfc Oct 1, 2006; 34:543-558
Article]]> Lloyd C. Harris, Emmanuel Ogbonna 2006-10-01 10.1177/0092070306287324 SAGE Publications <![CDATA[Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry Into the Causes of Market Growth]]> http://jam.sagepub.com/cgi/content/short/33/3/347?rss=1&ssource=mfc Jul 1, 2005; 33:347-359
Article]]> Sundar Bharadwaj, Terry Clark, Songpol Kulviwat 2005-07-01 10.1177/0092070305276324 SAGE Publications <![CDATA[Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis]]> http://jam.sagepub.com/cgi/content/short/32/3/251?rss=1&ssource=mfc Jul 1, 2004; 32:251-270
Article]]> Ming-Huei Hsieh, Shan-Ling Pan, Rudy Setiono 2004-07-01 10.1177/0092070304264262 SAGE Publications <![CDATA[Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India]]> http://jam.sagepub.com/cgi/content/short/34/3/367?rss=1&ssource=mfc Jul 1, 2006; 34:367-385
Article]]> Hyokjin Kwak, Anupam Jaju, Trina Larsen 2006-07-01 10.1177/0092070304270140 SAGE Publications <![CDATA[Cultivating Service Brand Equity]]> http://jam.sagepub.com/cgi/content/short/28/1/128?rss=1&ssource=mfc Jan 1, 2000; 28:128-137
Article]]> Leonard L. Berry 2000-01-01 10.1177/0092070300281012 SAGE Publications <![CDATA[An Analysis of E-Business Adoption and its Impact on Business Performance]]> http://jam.sagepub.com/cgi/content/short/31/4/425?rss=1&ssource=mfc Oct 1, 2003; 31:425-447
Article]]> Fang Wu, Vijay Mahajan, Sridhar Balasubramanian 2003-10-01 10.1177/0092070303255379 SAGE Publications <![CDATA[Information System Innovations and Supply Chain Management: Channel Relationships and Firm Performance]]> http://jam.sagepub.com/cgi/content/short/34/1/40?rss=1&ssource=mfc Jan 1, 2006; 34:40-54
Article]]> Daekwan Kim, S. Tamer Cavusgil, Roger J. Calantone 2006-01-01 10.1177/0092070305281619 SAGE Publications <![CDATA[Driving Organizational Citizenship Behaviors and Salesperson In-Role Behavior Performance: The Role of Management Control and Perceived Organizational Support]]> http://jam.sagepub.com/cgi/content/short/34/2/244?rss=1&ssource=mfc Apr 1, 2006; 34:244-262
Article]]> Nigel F. Piercy, David W. Cravens, Nikala Lane, Douglas W. Vorhies 2006-04-01 10.1177/0092070305280532 SAGE Publications <![CDATA[Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context]]> http://jam.sagepub.com/cgi/content/short/33/2/123?rss=1&ssource=mfc Apr 1, 2005; 33:123-138
Article]]> Tom J. Brown, Thomas E. Barry, Peter A. Dacin, Richard F. Gunst 2005-04-01 10.1177/0092070304268417 SAGE Publications <![CDATA[Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure]]> http://jam.sagepub.com/cgi/content/short/28/4/459?rss=1&ssource=mfc Oct 1, 2000; 28:459-478
Article]]> Christian Homburg, John P. Workman Jr., Ove Jensen 2000-10-01 10.1177/0092070300284001 SAGE Publications <![CDATA[Marketing Strategy and the Internet: An Organizing Framework]]> http://jam.sagepub.com/cgi/content/short/30/4/296?rss=1&ssource=mfc Oct 1, 2002; 30:296-312
Article]]> P. Rajan Varadarajan, Manjit S. Yadav 2002-10-01 10.1177/009207002236907 SAGE Publications <![CDATA[An Attitude-Behavior Model of Salespeople's Customer Orientation]]> http://jam.sagepub.com/cgi/content/short/33/4/536?rss=1&ssource=mfc Oct 1, 2005; 33:536-552
Article]]> Ruth Maria Stock, Wayne D. Hoyer 2005-10-01 10.1177/0092070305276368 SAGE Publications <![CDATA[Psychological Climate, Empowerment, Leadership Style, and Customer-Oriented Selling: An Analysis of the Sales Manager-Salesperson Dyad]]> http://jam.sagepub.com/cgi/content/short/34/3/419?rss=1&ssource=mfc Jul 1, 2006; 34:419-438
Article]]> Craig A. Martin, Alan J. Bush 2006-07-01 10.1177/0092070306286205 SAGE Publications <![CDATA[Innovation Generation in Supply Chain Relationships: A Conceptual Model and Research Propositions]]> http://jam.sagepub.com/cgi/content/short/32/1/61?rss=1&ssource=mfc Jan 1, 2004; 32:61-79
Article]]> Subroto Roy, K. Sivakumar, Ian F. Wilkinson 2004-01-01 10.1177/0092070303255470 SAGE Publications <![CDATA[Personal Selling and Sales Management: A Relationship Marketing Perspective]]> http://jam.sagepub.com/cgi/content/short/27/2/241?rss=1&ssource=mfc Apr 1, 1999; 27:241-254
Article]]> Barton A. Weitz, Kevin D. Bradford 1999-04-01 10.1177/0092070399272008 SAGE Publications <![CDATA[Marketing to and Serving Customers through the Internet: An Overview and Research Agenda]]> http://jam.sagepub.com/cgi/content/short/30/4/286?rss=1&ssource=mfc Oct 1, 2002; 30:286-295
Article]]> A. Parasuraman, George M. Zinkhan 2002-10-01 10.1177/009207002236906 SAGE Publications <![CDATA[From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media]]> http://jam.sagepub.com/cgi/content/short/30/4/376?rss=1&ssource=mfc Oct 1, 2002; 30:376-396
Article]]> David W. Stewart, Paul A. Pavlou 2002-10-01 10.1177/009207002236912 SAGE Publications <![CDATA[Customer Satisfaction: A Meta-Analysis of the Empirical Evidence]]> http://jam.sagepub.com/cgi/content/short/29/1/16?rss=1&ssource=mfc Jan 1, 2001; 29:16-35
Article]]> David M. Szymanski, David H. Henard 2001-01-01 10.1177/009207030102900102 SAGE Publications <![CDATA[The Link Between Salespeople's Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis]]> http://jam.sagepub.com/cgi/content/short/32/2/144?rss=1&ssource=mfc Apr 1, 2004; 32:144-158
Article]]> Christian Homburg, Ruth M. Stock 2004-04-01 10.1177/0092070303261415 SAGE Publications <![CDATA[The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry]]> http://jam.sagepub.com/cgi/content/short/34/4/559?rss=1&ssource=mfc Oct 1, 2006; 34:559-575
Article]]> Thorsten Hennig-Thurau, Mark B. Houston, Gianfranco Walsh 2006-10-01 10.1177/0092070306286935 SAGE Publications <![CDATA[Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence]]> http://jam.sagepub.com/cgi/content/short/33/4/504?rss=1&ssource=mfc Oct 1, 2005; 33:504-519
Article]]> V. Kumar, J. Andrew Petersen 2005-10-01 10.1177/0092070305275857 SAGE Publications <![CDATA[When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints]]> http://jam.sagepub.com/cgi/content/short/32/2/112?rss=1&ssource=mfc Apr 1, 2004; 32:112-126
Article]]> Simon J. Bell, Bulent Menguc, Sara L. Stefani 2004-04-01 10.1177/0092070303261467 SAGE Publications <![CDATA[Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach]]> http://jam.sagepub.com/cgi/content/short/32/1/80?rss=1&ssource=mfc Jan 1, 2004; 32:80-95
Article]]> George Balabanis, Adamantios Diamantopoulos 2004-01-01 10.1177/0092070303257644 SAGE Publications <![CDATA[Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn]]> http://jam.sagepub.com/cgi/content/short/28/1/67?rss=1&ssource=mfc Jan 1, 2000; 28:67-85
Article]]> Valarie A. Zeithaml 2000-01-01 10.1177/0092070300281007 SAGE Publications <![CDATA[Determinants of Sports Sponsorship Response]]> http://jam.sagepub.com/cgi/content/short/28/2/226?rss=1&ssource=mfc Apr 1, 2000; 28:226-238
Article]]> Richard Speed, Peter Thompson 2000-04-01 10.1177/0092070300282004 SAGE Publications <![CDATA[Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs]]> http://jam.sagepub.com/cgi/content/short/34/2/147?rss=1&ssource=mfc Apr 1, 2006; 34:147-157
Article]]> Pam Scholder Ellen, Deborah J. Webb, Lois A. Mohr 2006-04-01 10.1177/0092070305284976 SAGE Publications <![CDATA[Dynamic Strategic Thinking]]> http://jam.sagepub.com/cgi/content/short/29/3/216?rss=1&ssource=mfc Jul 1, 2001; 29:216-237
Article]]> Peter R. Dickson, Paul W. Farris, Willem J.M.I. Verbeke 2001-07-01 10.1177/0092070301293001 SAGE Publications