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The 50 Most-Frequently Read Articles
in Journal of the Academy of Marketing Science during October 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
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Rajan Varadarajan, Mark P. DeFanti, Paul S. Busch |
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Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions |
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Apr 01, 2006; 34: 195-205.
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| 7. |
Jeff Wang, Melanie Wallendorf |
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Materialism, Status Signaling, and Product Satisfaction |
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Oct 01, 2006; 34: 494-505.
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| 8. |
Simon J. Bell, Seigyoung Auh, Karen Smalley |
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Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs |
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Apr 01, 2005; 33: 169-183.
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| 9. |
Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli, Bvsan Murthy |
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Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context |
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Jul 01, 2004; 32: 293-311.
(In "Article")
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| 10. |
Ad de Jong, Ko de Ruyter, Martin Wetzels |
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Linking Employee Confidence to Performance: A Study of Self-Managing Service Teams |
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Oct 01, 2006; 34: 576-587.
(In "Article")
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Last Updated: 11/05/2009 07:26:42
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