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The 50 Most-Frequently Read Articles
in Journal of the Academy of Marketing Science during August 2008 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Jyh-Shen Chiou, Cornelia Droge |
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Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework |
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Oct 01, 2006; 34: 613-627.
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| 2. |
Ad de Jong, Ko de Ruyter, Martin Wetzels |
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Linking Employee Confidence to Performance: A Study of Self-Managing Service Teams |
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Oct 01, 2006; 34: 576-587.
(In "Article")
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| 3. |
Clay M. Voorhees, Michael K. Brady, David M. Horowitz |
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A Voice From the Silent Masses: An Exploratory and Comparative Analysis of Noncomplainers |
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Oct 01, 2006; 34: 514-527.
(In "Article")
[Abstract]
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| 4. |
David W. Stewart, George M. Zinkhan |
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From the Editors: Enhancing Marketing Theory in Academic Research |
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Oct 01, 2006; 34: 477-480.
(In "Article")
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| 5. |
Chris Pullig, Richard G. Netemeyer, Abhijit Biswas |
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Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity |
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Oct 01, 2006; 34: 528-542.
(In "Article")
[Abstract]
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Last Updated: 09/09/2008 08:08:30
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