David W. Stewart and George M. Zinkhan

From the Editors: Enhancing Marketing Theory in Academic Research
Journal of the Academy of Marketing Science 2006 34: 477-480. [PDF] [References]  

Thomas W. Leigh, Cara Peters, and Jeremy Shelton

The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption
Journal of the Academy of Marketing Science 2006 34: 481-493. [Abstract] [PDF] [References]  

Jeff Wang and Melanie Wallendorf

Materialism, Status Signaling, and Product Satisfaction
Journal of the Academy of Marketing Science 2006 34: 494-505. [Abstract] [PDF] [References]  

Judy Harris and Edward A. Blair

Consumer Preference for Product Bundles: The Role of Reduced Search Costs
Journal of the Academy of Marketing Science 2006 34: 506-513. [Abstract] [PDF] [References]  

Clay M. Voorhees, Michael K. Brady, and David M. Horowitz

A Voice From the Silent Masses: An Exploratory and Comparative Analysis of Noncomplainers
Journal of the Academy of Marketing Science 2006 34: 514-527. [Abstract] [PDF] [References]  

Chris Pullig, Richard G. Netemeyer, and Abhijit Biswas

Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity
Journal of the Academy of Marketing Science 2006 34: 528-542. [Abstract] [PDF] [References]  

Lloyd C. Harris and Emmanuel Ogbonna

Service Sabotage: A Study of Antecedents and Consequences
Journal of the Academy of Marketing Science 2006 34: 543-558. [Abstract] [PDF] [References]  

Thorsten Hennig-Thurau, Mark B. Houston, and Gianfranco Walsh

The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry
Journal of the Academy of Marketing Science 2006 34: 559-575. [Abstract] [PDF] [References]  

Ad de Jong, Ko de Ruyter, and Martin Wetzels

Linking Employee Confidence to Performance: A Study of Self-Managing Service Teams
Journal of the Academy of Marketing Science 2006 34: 576-587. [Abstract] [PDF] [References]  

Ruth Maria Stock

Interorganizational Teams as Boundary Spanners Between Supplier and Customer Companies
Journal of the Academy of Marketing Science 2006 34: 588-599. [Abstract] [PDF] [References]  

Sangphet Hanvanich, K. Sivakumar, and G. Tomas M. Hult

The Relationship of Learning and Memory With Organizational Performance: The Moderating Role of Turbulence
Journal of the Academy of Marketing Science 2006 34: 600-612. [Abstract] [PDF] [References]  

Jyh-Shen Chiou and Cornelia Droge

Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework
Journal of the Academy of Marketing Science 2006 34: 613-627. [Abstract] [PDF] [References]  

Julie Manning Magid

Marketing and the Law: Cobranding Requires Strong Contract Protections
Journal of the Academy of Marketing Science 2006 34: 628-630. [PDF]  

René Sacasas

Marketing and the Law: Channels of Distribution Issues Under the Antitrust Statues
Journal of the Academy of Marketing Science 2006 34: 628-630. [PDF]  

Index
Journal of the Academy of Marketing Science 2006 34: 631-634. [PDF]  

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