Johan Arndt and Frederick E. May

The Hypothesis of a Dominance Hierarchy of Information Sources
Journal of the Academy of Marketing Science 1981 9: 337-351. [PDF] [References]  

Alan J. Dubinsky

Perceptions of the Sales Job: How Students Compare with Industrial Salespeople
Journal of the Academy of Marketing Science 1981 9: 352-367. [PDF] [References]  

Norbert Lloyd Enrick

Analysis of Means in Marketing Research
Journal of the Academy of Marketing Science 1981 9: 368-379. [PDF] [References]  

Richard Homans and Franklin S. Houston

Marketing Research for Public Health: A Demonstration of Dififierential Responses to Advertising
Journal of the Academy of Marketing Science 1981 9: 380-398. [PDF] [References]  

Paul S. Hugstad

A Reexamination of the Concept of Privilege Groups
Journal of the Academy of Marketing Science 1981 9: 399-408. [PDF] [References]  

Jay D. Lindquist

Measuring Children's Attitudes Toward TV Commercials: An Instrument Reliability Test
Journal of the Academy of Marketing Science 1981 9: 409-418. [PDF] [References]  

Jack J. Kasulis and Robert F. Lusch

Validating The Retail Store Image Concept
Journal of the Academy of Marketing Science 1981 9: 419-435. [PDF] [References]  

Sak Onkvisit and John J. Shaw

Modifying the Retail Classification System for more Timely Marketing Strategies
Journal of the Academy of Marketing Science 1981 9: 436-453. [PDF]  

Lewis R. Tucker, JR, Ira J. Dolich, and David Wilson

Profiling Environmentally Responsible Consumer-Citizens
Journal of the Academy of Marketing Science 1981 9: 454-478. [PDF] [References]  

Dinoo J. Vanier and Donald Sciglimpaglia

Development and Application of the Concept of User Image: The Case of Mass Transit Ridership
Journal of the Academy of Marketing Science 1981 9: 479-489. [PDF] [References]  

Roger J. Calantone and Ulrike de Brentani-Todorovic

The Maturation of the Science of Media Selection
Journal of the Academy of Marketing Science 1981 9: 490-524. [PDF] [References]  

F. Anthony Bushman, John V. Petrof, and Gary M. Mullet

Book Reviews : MARKETING RESEARCH by David A. Aaker and George S. Day (New York: John Wiley and Sons, Inc., 1980, 628 pp., $21.95)
Journal of the Academy of Marketing Science 1981 9: 525-526. [PDF] [References]  

Myron Gable

Book Reviews : NON-MANIPULATIVE SELLING by Anthony J. Alessandra, Phillip S. Wexler, and Jerry D. Deen (San Diego: Courseware, Inc., 1981, 181 pp., $9.95)
Journal of the Academy of Marketing Science 1981 9: 526-527. [PDF]  

Michael A. McGinnis

Book Reviews : HOW TO SELECT A BUSINESS SITE: THE EXECUTIVE'S LOCATION GUIDE by Jon E. Browning (New York: McGraw-Hill Company, 1980, 225 pp., $14.50)
Journal of the Academy of Marketing Science 1981 9: 527-528. [PDF]  

B. Zeki Gidengil

Book Reviews : CANADIAN MARKETING: PRINCIPLES AND APPLICATIONS by Rene Y. Darmon, Michel Laroche and John V. Petrof (Toronto: McGraw-Hill Ryerson Limited, 1981, 512 pp., $23.95)
Journal of the Academy of Marketing Science 1981 9: 528-529. [PDF]  

John M. Browning

Book Reviews : EFFECTIVE SALESMANSHIP by Richard T. Hise (Hinesdale, Illinois: The Dryden Press, 1980, 438 pp., $17.95)
Journal of the Academy of Marketing Science 1981 9: 529-530. [PDF]  

Richard Vézina

Book Reviews : ESTRATEGIAS PARA LA PLANEACION Y EL CONTROL EMPRESARIAL by Laris Casillas Francisco Javier (Mexico City: Editorial Trillas, 1978, 343 pp., $11.00)
Journal of the Academy of Marketing Science 1981 9: 530. [PDF]  

Carlos Moore

Book Reviews : PRODUCT SAFETY AND LIABILITY by John Kolb and Steven S. Ross (New York: McGraw-Hill Book Company, 1980, 688 pp., $29.50)
Journal of the Academy of Marketing Science 1981 9: 530-531. [PDF]  

Naresh K. Malhotra

Book Reviews : MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT: AN ASSESSMENT FOR MARKETING MANAGEMENT by John G. Myers, William F. Massy, Stephen A. Greyser (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 19890, 306 pp., $20.95)
Journal of the Academy of Marketing Science 1981 9: 531-532. [PDF]  

Leon Winer

Book Reviews : HOW TO GET PUBLISHED IN BUSINESS/PROFESSIONAL JOURNALS by Joel J. Shulman (New York: Amacom, 1980, 258 pp., $14.95)
Journal of the Academy of Marketing Science 1981 9: 532-533. [PDF]  

Raymond L. Horton

Book Reviews : MARKETING LAW by Joe L. Welch (Tulsa, OK.: Pennwell Publishers, 1980, 158 pp.. $12.95)
Journal of the Academy of Marketing Science 1981 9: 533-534. [PDF]  

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