James R. Brown and Sherman A. Timmins

Substructural Dimensions of Interorganizational Relations in Marketing Channels
Journal of the Academy of Marketing Science 1981 9: 163-173. [PDF] [References]  

Stephen C. Cosmas and Niki Yannopoulos

Advertising Directed to Children: A Look at The Mother's Point of View
Journal of the Academy of Marketing Science 1981 9: 174-190. [PDF] [References]  

Jan P. Muczyk and Myron Gable

Unidimensional (Global) vs. Multidimensional Composite Performance Appraisals of Store Managers
Journal of the Academy of Marketing Science 1981 9: 191-205. [PDF] [References]  

Randall K. Hess and Edgar W. Kossack

Bribery as an Organizational Response to Conflicting Environmental Expectations
Journal of the Academy of Marketing Science 1981 9: 206-226. [PDF] [References]  

David R. Lambert

Price as a Quality Cue in Industrial Buying
Journal of the Academy of Marketing Science 1981 9: 227-238. [PDF] [References]  

C.A. Maile and A.H. Kizilbash

Modifying a Marketing Communication Model with the Sleeper Effect
Journal of the Academy of Marketing Science 1981 9: 239-249. [PDF]  

Louis V. Dominquez and Albert L. Page

Stratification in Consumer Behavior Research: A Re-Examination
Journal of the Academy of Marketing Science 1981 9: 250-273. [PDF] [References]  

Leonard J. Konopa and Ronald L. Zallocco

A Study of Conflict between Shopping Center Managers and Retailers within Regional Shopping Centers
Journal of the Academy of Marketing Science 1981 9: 274-287. [PDF] [References]  

Robert N. Zelnio and Jean P. Gagnon

The Construction and Testing of an Image Questionnaire
Journal of the Academy of Marketing Science 1981 9: 288-299. [PDF] [References]  

Pradeep Rau and Saeed Samiee

Models of Consumer Behavior: The State of the Art
Journal of the Academy of Marketing Science 1981 9: 300-316. [PDF] [References]  

Naresh K. Malhotra

Book Reviews : ESSENTIALS OF CONSUMER BEHAVIOR/CONCEPTS AND APPLICATIONS by Earl E. Block and Kenneth J. Roering (Hinsdale, Illinois: The Dryden Press, 1979, 420 pp., $15.95)
Journal of the Academy of Marketing Science 1981 9: 317. [PDF]  

Richard K. Robinson

Book Reviews : MARKETING RESEARCH: A STRUCTURE FOR DECISION MAKING by F. E. Brown (Reading, MA: Addison-Wesley, 1980, 628 pp., $17.95)
Journal of the Academy of Marketing Science 1981 9: 318. [PDF]  

Donald F. Mulvihill

Book Reviews : INDUSTRIAL MARKETING RESEARCH by William E. Cox, Jr. (New York: John Wiley and Sons, 1979, 466 pp., $24.95)
Journal of the Academy of Marketing Science 1981 9: 319. [PDF]  

Margo Brousseau-Poulin

Book Reviews : RETAIL PLANNING IN THE EUROPEAN COMMUNITY Ross L. Davies (ed.) (Westmead, England: Saxon House, Teakfield Limited, 1979, 214 pp., $26.50)
Journal of the Academy of Marketing Science 1981 9: 320. [PDF]  

Boris W. Becker

Book Reviews : CONSUMERISM: NEW CHALLENGES FOR MARKETING Norman Kangun and Lee Richardson (eds.) (Chicago: American Marketing Association, 1978, 214 pp., $12.00)
Journal of the Academy of Marketing Science 1981 9: 320-322. [PDF] [References]  

Jacqueline Mondy

Book Reviews : COMMUNICATION — LE PROCESSUS DE LA COMMUNICATION by Alain Henot (Montreal: SARP Collection, Guerin Edition, 1978, 419 pp., $C 17.50)
Journal of the Academy of Marketing Science 1981 9: 322. [PDF]  

Edward J. Ryan, JR

Book Reviews : MARKETING: CONCEPTS AND APPLICATIONS by Charles D. Schewe and Reuben M. Smith (New York: McGraw-Hill Book Co., 1980, 665 pp., $17.95)
Journal of the Academy of Marketing Science 1981 9: 322-323. [PDF]  

Larry S. Lowe

Book Reviews : FOUNDATIONS OF MARKETING CHANNELS by Arch G. Woodside, J. Taylor Sims, Dale M. Lewison, and Ian F. Wilkinson (Austin: Austin Press, 1978, 387 pp., $9.98)
Journal of the Academy of Marketing Science 1981 9: 323-324. [PDF]  

Cumulative Bibliography: Articles in the Journal of Academy of Marketing Science Back Issues *Asterisk indicates volume is no longer available, but is on microfilm
Journal of the Academy of Marketing Science 1981 9: 325-336. [PDF]  

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