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Journal of the Academy of Marketing Science
Contents: March 1 1981, Volume 9, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Venkatakrishna V. Bellur

Journal of the Academy of Marketing Science 1981 9: 78-87. [PDF] [References]  

Hershey H. Friedman and Joanna R. Leefer

Journal of the Academy of Marketing Science 1981 9: 88-92. [PDF] [References]  

Charles M. Futrell

Journal of the Academy of Marketing Science 1981 9: 93-98. [PDF] [References]  

Paul Hertz and Herbert W. Zagarow

Journal of the Academy of Marketing Science 1981 9: 99-109. [PDF] [References]  

George P. Moschis

Journal of the Academy of Marketing Science 1981 9: 110-126. [PDF] [References]  

Richard Rivers and Robert Welker

Journal of the Academy of Marketing Science 1981 9: 127-146. [PDF] [References]  

Larry M Robinson and Roy Adler

Journal of the Academy of Marketing Science 1981 9: 147-162. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.