Ronald L. Vaughn

Preface: Marketing Nonprofit Organizations
Journal of the Academy of Marketing Science 1981 9: i. [PDF]  

Charles W. Lamb, JR and John L. Crompton

The Status of the Marketing Concept in Public Recreation and Park Agencies
Journal of the Academy of Marketing Science 1981 9: 1-14. [PDF] [References]  

Lynn Tracey Legum and William R. George

Analysis of Marketing Management Practices of Dance Companies
Journal of the Academy of Marketing Science 1981 9: 15-27. [PDF] [References]  

J. Richard Jones and Philip D. Cooper

The integration of a Logistical Decision-Making Framework into Nonprofit Marketing
Journal of the Academy of Marketing Science 1981 9: 28-39. [PDF] [References]  

Elaine Bratic, Rachel Greenberg, and Phyllis Petersen

HMTS: Improving the Quatity of Public Service Announcements through Standardized Pretesting
Journal of the Academy of Marketing Science 1981 9: 40-51. [PDF] [References]  

Ugur Yavas, Glen Riecken, and Ravi Parameswaran

Personality, Organization-Specific Attitude, and Socioeconomic Correlates of Charity Giving Behavior
Journal of the Academy of Marketing Science 1981 9: 52-65. [PDF] [References]  

John E. Robbins and Stephanie S. Robbins

Museum Marketing: Identification of High, Moderate, and Low Attendee Segments
Journal of the Academy of Marketing Science 1981 9: 66-76. [PDF] [References]  

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