Venkatakrishna V. Bellur

Gasoline Consumption: Can it be Curtailed?
Journal of the Academy of Marketing Science 1980 8: 171-181. [PDF] [References]  

Mary Zey-Ferrell and O.C. Ferrell

A Rejoinder: Is All Social Exchange Marketing? A Reply
Journal of the Academy of Marketing Science 1980 8: 182-195. [PDF] [References]  

Gil A. Frisbie, JR

Demarketing Energy: Does Psychographic Research Hold the Answer?
Journal of the Academy of Marketing Science 1980 8: 196-211. [PDF] [References]  

Howard S. Gitlow and Bert Rosenbloom

Improving Retail Manpower Planning with a Quasi-Subjective Waiting Line Model
Journal of the Academy of Marketing Science 1980 8: 212-233. [PDF] [References]  

Hugh J. Guffey, JR, James R. Harris, and Mary M. Guffey

Stamps Versus Postal Permits: A Decisional Guide for Return Postage in Mail Questionnaires
Journal of the Academy of Marketing Science 1980 8: 234-242. [PDF] [References]  

Bruce Gunn

Competruism
Journal of the Academy of Marketing Science 1980 8: 243-254. [PDF] [References]  

Alexander Ring, Mitchell Shriber, and Raymond L. Horton

Some Effects of Perceived Risk on Consumer Information Processing
Journal of the Academy of Marketing Science 1980 8: 255-263. [PDF] [References]  

Ram Kesavan

Empirical Tests of Two Stochastic Models of Consumer Brand Choice
Journal of the Academy of Marketing Science 1980 8: 264-276. [PDF] [References]  

R. Kenneth Teas and Stanley D. Sibley

An Examination of the Moderating Effect of Channel Member Firm Size on Perceptions of Preferred Channel Linkages
Journal of the Academy of Marketing Science 1980 8: 277-293. [PDF] [References]  

James W. Taylor and Paul S. Hugstad

"Add-on" Purchasing: Consumer Behavior in the Trial of New Products
Journal of the Academy of Marketing Science 1980 8: 294-299. [PDF] [References]  

Robin T. Peterson

Book Reviews : CONTEMPORARY ISSUES IN MARKETING CHANNELS by Robert F. Lusch and Paul H. Zinszer (Norman, Oklahoma: University of Oklahoma Press, 1979, 187 pp., $6.95)
Journal of the Academy of Marketing Science 1980 8: 300. [PDF]  

Robert L. Anderson

Book Reviews : PROFITABLE DIRECT MARKETING by Jim Kobs (Chicago: Crain Books, 1979. 312 pp., $19.95)
Journal of the Academy of Marketing Science 1980 8: 300-301. [PDF]  

Manoj K. Agarwal

Book Reviews : INTRODUCTION TO MARKETING RESEARCH by David Aaker and George Day (New York: John Wiley & Sons, 1980. 628 pp., $20.95)
Journal of the Academy of Marketing Science 1980 8: 301-302. [PDF] [References]  

Terry C. Wilson

Book Reviews : MARKET RESEARCH AND ANALYSIS by Donald R. Lehmann (Homewood, IL: Richard D. Irwin, 1979, 721 pp., $18.95)
Journal of the Academy of Marketing Science 1980 8: 302-303. [PDF]  

Gary A. Mauser

Book Reviews : MARKETING POLITIQUE ET SOCIAL by Denis Lindon (Dalloz Gestion, Paris, France, 1976. 258 pp., $17.50 [approx.])
Journal of the Academy of Marketing Science 1980 8: 303-304. [PDF]  

Raymond L. Horton

Book Reviews : CAUSAL MODELS IN MARKETING by Richard P. Bagozzi (New York: Wiley, 1980. 303 pp., $14.95)
Journal of the Academy of Marketing Science 1980 8: 304-305. [PDF]  

Benoy Joseph

Book Reviews : PSYCHOLOGICAL PRINCIPLES OF MARKETING AND CONSUMER BEHAVIOR by Steuart Henderson Britt (Lexington, Mass.: Lexington Books, D.C. Heath & Co., 1978. 532 pp. $29.95)
Journal of the Academy of Marketing Science 1980 8: 305-306. [PDF]  

Eric N. Berkowitz

Book Reviews : PROFESSIONAL SELLING by David L. Kurtz, H. Robert Dodge, Jay E. Klompmaker (Dallas: Business Publications, Inc., 1979. 409 pp. $14.95)
Journal of the Academy of Marketing Science 1980 8: 306-307. [PDF]  

J. Dale Molander

Book Reviews : MARKETING by Walter B. Wentz (St. Paul: West Publishing Company, 1979. 639 pp. $16.95)
Journal of the Academy of Marketing Science 1980 8: 307-308. [PDF]  

Priscilla A. LaBarbera

Book Reviews : PRODUCTIVITY IN MARKETING by Louis P. Bucklin (Chicago: American Marketing Association, 1978. 117 pp. $10.00)
Journal of the Academy of Marketing Science 1980 8: 308-309. [PDF]  

Frederick E. May

Book Reviews : CONSUMER BEHAVIOR : IMPLICATIONS FOR MARKETING STRATEGY by Del I. Hawkins, Kenneth A. Coney, and Roger J. Best (Dallas, TX: Business Publications, Inc., 1980. 548 pp., $17.50)
Journal of the Academy of Marketing Science 1980 8: 309-321. [PDF] [References]  

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