Michael D. Geurts

Using a Randomized Response Research Design to Eliminate Non-Response and Response Biases in Business Research
Journal of the Academy of Marketing Science 1980 8: 83-91. [PDF] [References]  

Charles W. Gross and Robin T. Peterson

A Study of the Appropriateness of Various Means of Meeting Objections by Sales Representatives
Journal of the Academy of Marketing Science 1980 8: 92-99. [PDF] [References]  

Elizabeth C. Hirschman

Black Ethnicity and Innovative Communication
Journal of the Academy of Marketing Science 1980 8: 100-119. [PDF] [References]  

J. Patrick Kelly and Richard T. Hise

Role Conflict, Role Clarity, Job Tension and Job Satisfaction in the Brand Manager Position
Journal of the Academy of Marketing Science 1980 8: 120-137. [PDF] [References]  

A. Coskun Samli, Enid F. Tozier, and Doris Yvette Harps

Social Class Differentials in the Store Selection Process of Single Black Professional Women
Journal of the Academy of Marketing Science 1980 8: 138-151. [PDF] [References]  

Terry C. Wilson

Book Reviews : Editor: F. Anthony Bushman Associate Editor, Foreign Books: John V. Petrof, Ph.D. CASES IN SMALL BUSINESS MANAGEMENT edited by Narendra C. Bhandari (Cincinnati: Soputh-Western Publishing, paperback, 1978, 182 pp., $9.95)
Journal of the Academy of Marketing Science 1980 8: 152. [PDF]  

Philip C. Burger

Book Reviews : MARKETING RESEARCH: TEXT AND CASES, 4th ed. by Harper Boyd, Ralph Westfall and Stanley Stasch (Homewood, Ill: Richard D. Irwin, Inc., 1977, 692 pp., $16.95)
Journal of the Academy of Marketing Science 1980 8: 152-153. [PDF]  

W. Benoy Joseph

Book Reviews : DO-IT-YOURSELF MARKETING RESEARCH by George Edward Breen (New York: Mc-Graw Hill Book Co., 1977, 258 pp., $19.95)
Journal of the Academy of Marketing Science 1980 8: 153-154. [PDF]  

Terry C. Wilson

Book Reviews : SMALL BUSINESS MANAGEMENT by H.N. Broom and Justin G. Longenecker (Cincinnati: South-Western Publishing, 1979, 520 pp., $14.25)
Journal of the Academy of Marketing Science 1980 8: 154-155. [PDF]  

Milton M. Pressley

Book Reviews : BEHAVIORAL AND MANAGEMENT SCIENCE IN MARKETING edited by Harry L. Davis and Alvin J. Silk (New York: John Wiley and Sons, 1978., 273 pp., $28.95)
Journal of the Academy of Marketing Science 1980 8: 155-156. [PDF]  

Inder Khera

Book Reviews : MARKETING MANAGEMENT: STRATEGIES AND CASES by M. Wayne DeLozier and Arch Woodside (Columbus: Charles E. Merrill Publishing Co., 1978, 838 pp., $15.95)
Journal of the Academy of Marketing Science 1980 8: 156-157. [PDF]  

Priscilla LaBarbera

Book Reviews : MARKETING IN A REGULATED ENVIRONMENT by George S. Dominguez (New York: John Wiley & Sons, 1978, 341 pp., $18.95)
Journal of the Academy of Marketing Science 1980 8: 157-158. [PDF]  

Ronald L. Zalloco

Book Reviews : PERSONAL SELLING: FOUNDATIONS, PROCESS, AND MANAGEMENT by Ben M. Enis (Santa Monica: Goodyear, 1979. , 409 pp. , $17.95)
Journal of the Academy of Marketing Science 1980 8: 158-159. [PDF]  

C.O. Bettinger, III

Book Reviews : CAPTAINS OF CONSCIOUSNESS: ADVERTISING AND THE SOCIAL ROOTS OF THE CONSUMER CULTURE by Stuart Ewen (New York: McGraw-Hill Book Company, 1976., 261 pp., $4.95)
Journal of the Academy of Marketing Science 1980 8: 159-160. [PDF]  

Gerald M. Hampton

Book Reviews : STRATEGIC MARKETING MANAGEMENT IN A DYNAMIC ENVIRONMENT by Denis F. Healy (Port Washington, N.Y.: Kennikat Press Corporation, 1977., 56 pp. , $7.50)
Journal of the Academy of Marketing Science 1980 8: 160-161. [PDF]  

Frederick E. May

Book Reviews : CONSUMER BEHAVIOR: APPLICATION OF THEORY by John A. Howard (New York: McGraw-Hill Book Co., 1977, 325 pp., $15.95)
Journal of the Academy of Marketing Science 1980 8: 161-162. [PDF]  

Richard K. Robinson

Book Reviews : INNOVATION AND NEW PRODUCT MARKETING by David F. Midgley (London: Croom Helm, 1977, 296 pp., $12.00)
Journal of the Academy of Marketing Science 1980 8: 162-163. [PDF]  

Raymond L. Horton

Book Reviews : MACRO MARKETING, Second Edition by Reed Moyer and Michael D. Hutt (New York: John Wiley, 1978., 201 pp., $7.50)
Journal of the Academy of Marketing Science 1980 8: 163-164. [PDF]  

John W. Browning

Book Reviews : CONSUMER BEHAVIOR by Fred D. Reynolds and William D. Wells (New York: McGraw-Hill Book Company, 1977., 411 pp., $15 .00)
Journal of the Academy of Marketing Science 1980 8: 164-165. [PDF]  

Douglas J. Lincoln

Book Reviews : FUNDAMENTALS OF MARKETING by William J. Stanton (New York: McGraw-Hill Book Company, 1978, 636 pp., $17.95)
Journal of the Academy of Marketing Science 1980 8: 165-166. [PDF]  

Herbert E. Brown

Book Reviews : MANAGING THE SALES FUNCTION by Thomas F. Stroh (New York: McGraw-Hill, 1978, 438 pp., $15.95)
Journal of the Academy of Marketing Science 1980 8: 166-167. [PDF]  

Rajan Chandran

Book Reviews : THE CONSUMER IN AMERICAN SOCIETY by A. W. Troelstrup and E. C. Hall (New York: McGraw-Hill Book Company, 1978, 567 pp., $15.95)
Journal of the Academy of Marketing Science 1980 8: 167-168. [PDF]  

Lee D. Dahringer

Book Reviews : ADVERTISING, Fourth Edition by John S. Wright, Daniel S. Warner, Willis L. Winter, and Sherilyn K. Zeigler (New York: McGraw-Hill Bok Company, 1977., 769 pp., $17.95)
Journal of the Academy of Marketing Science 1980 8: 168-169. [PDF]  

Bruce L. Stern

Book Reviews : MARKETING IN ADVERSITY edited by Michael J. Baker (New York: Holmes & Meier Publishers, Inc., 1976., 110 pp., $22.00)
Journal of the Academy of Marketing Science 1980 8: 169-170. [PDF]  

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