Harold W. Berkman, Jane K. Fenyo, and Joan McCarthy

Journal of the: Academy of Marketing Science
Journal of the Academy of Marketing Science 1980 8: i. [PDF]  

James H. Barnes, JR and Daniel T. Seymour

Experimental Bias: Task, Tools, and Time
Journal of the Academy of Marketing Science 1980 8: 1-11. [PDF] [References]  

Lawrence R. Lepisto and William J. Hannaford

Purchase Constraint Analysis: An Alternative Perspective for Marketers
Journal of the Academy of Marketing Science 1980 8: 12-25. [PDF] [References]  

James U. Mc Neal and Charles W. Lamb, JR

Marketing Orientation in the Nonprofit Sector: The Case of Hospitals
Journal of the Academy of Marketing Science 1980 8: 26-32. [PDF] [References]  

Joel Saegert and Robert J. Hoover

Sales Managers and Sales Force Feedback: Information Left in the Pipeline
Journal of the Academy of Marketing Science 1980 8: 33-39. [PDF] [References]  

Saeed Samiee

Elements of Marketing Strategy: How Important Are They from the Executive Viewpoint?
Journal of the Academy of Marketing Science 1980 8: 40-50. [PDF] [References]  

John E. Swan and Charles M. Futrell

Increasing the Efficiency of the Retailer's Image Study
Journal of the Academy of Marketing Science 1980 8: 51-57. [PDF] [References]  

R. Kenneth Teas

An Empirical Test of Linkages Proposed in the Walker, Churchill, and Ford Model of Salesforce Motivation and Performance
Journal of the Academy of Marketing Science 1980 8: 58-72. [PDF] [References]  

Robert M. Cosenza and Duane L. Davis

The Effect of the Wife's Working Status on Familial Dominance Structure
Journal of the Academy of Marketing Science 1980 8: 73-82. [PDF] [References]  

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