C. Glenn Walters

Consumer Behavior: An Appraisal
Journal of the Academy of Marketing Science 1979 7: 273-284. [PDF]  

Calvin P. Duncan

Humor in Advertising: A Behavioral Perspective
Journal of the Academy of Marketing Science 1979 7: 285-306. [PDF] [References]  

Charles W. Lamb, Jr and Mary Ann Stutts

The Impact of Corrective Advertising upon Consumers' Attitudes, Beliefs, and Behavior
Journal of the Academy of Marketing Science 1979 7: 307-315. [PDF] [References]  

Rom J. Markin

The Role of Rationalization in Consumer Decision Processes: A Revisionist Approach to Consumer Behavior
Journal of the Academy of Marketing Science 1979 7: 316-334. [PDF] [References]  

Wilson Brown

The Family and Consumer Decision Making: A Cultural View
Journal of the Academy of Marketing Science 1979 7: 335-345. [PDF]  

James U. McNeal

Children as Consumers: A Review
Journal of the Academy of Marketing Science 1979 7: 346-359. [PDF] [References]  

Chester R. Wasson

Consumer Choice Processes: Search, or Automatic Response?
Journal of the Academy of Marketing Science 1979 7: 360-373. [PDF]  

Joe Kent Kerby

Factor Analysis: Key Tool in Consumer Behavior Research
Journal of the Academy of Marketing Science 1979 7: 374-390. [PDF]  

Douglass K. Hawes

Leisure and Consumer Behavior
Journal of the Academy of Marketing Science 1979 7: 391-403. [PDF] [References]  

Donald P. Robin and Louis M. Capella

Attitudes of Advertising Executives Toward The Consumer Behavior Course
Journal of the Academy of Marketing Science 1979 7: 404-413. [PDF] [References]  

Jagdish N. Sheth

The Surpluses and Shortages in Consumer Behavior Theory and Research
Journal of the Academy of Marketing Science 1979 7: 414-427. [PDF] [References]  

Christopher Gilson and Harold W. Berkman

The Client as Consumer: Marketing the Law, Clinic-Style
Journal of the Academy of Marketing Science 1979 7: 428-441. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.