Gerald Albaum, Del I. Hawkins, and John P. Dickson

Differences in Retail Store Images within Husband-Wife Dyads
Journal of the Academy of Marketing Science 1979 7: 144-153. [PDF] [References]  

Ronald D. Anderson, Roger E. Jerman, and James A. Constantin

A Causal Analysis of Environment-Reward-Satisfaction Linkages for the Sales Representative
Journal of the Academy of Marketing Science 1979 7: 154-162. [PDF] [References]  

Roger J. Calantone and Robert G. Cooper

A Discriminant Model for Identifying Scenarios of Industrial New Product Failure
Journal of the Academy of Marketing Science 1979 7: 163-183. [PDF] [References]  

James R. Harris, Hugh J. Guffey, JR, and J. Ford Laumer, JR

The Windshield Method of Questionnaire Distribution: A Viable Alternative
Journal of the Academy of Marketing Science 1979 7: 184-191. [PDF] [References]  

Elizabeth C. Hirschman

Communal and Associational Social Structures: Their Underlying Behavioral Components and Implications for Marketing
Journal of the Academy of Marketing Science 1979 7: 192-213. [PDF] [References]  

Gene R. Laczniak and Donald A. Michie

The Social Disorder of the Broadened Concept of Marketing
Journal of the Academy of Marketing Science 1979 7: 214-232. [PDF] [References]  

Sidney J. Levy and Philip Kotler

Toward a Broader Concept of Marketing's Role in Social Order
Journal of the Academy of Marketing Science 1979 7: 233-238. [PDF]  

Gene R. Laczniak and Donald A. Michie

Broadened Marketing and Social Order: A Reply
Journal of the Academy of Marketing Science 1979 7: 239-241. [PDF]  

David J. Lill

The Development of a Standardized Student Evaluation Form
Journal of the Academy of Marketing Science 1979 7: 242-254. [PDF] [References]  

Fred W. Morgan, JR

Students in Marketing Research Surrogates Vs. Role-Players
Journal of the Academy of Marketing Science 1979 7: 255-264. [PDF] [References]  

Danny N. Bellenger

Book Reviews : RETAILING by Richard H. Buskirk and Bruce D. Buskirk (New York: McGraw-Hill Book Company, 1979. 559 pp. $14.95)
Journal of the Academy of Marketing Science 1979 7: 265. [PDF]  

K.L. McGown

Book Reviews : LE MARKETING: FONDEMENTS ET APPLICATIONS by Rene Y. Darmon, Michel Laroche and John V. Petrof (Montreal: McGraw-Hill, Editeurs, 1978. 442 pp. $17.95)
Journal of the Academy of Marketing Science 1979 7: 265-266. [PDF]  

O.C. Ferrell

Book Reviews : MULTIVARIATE DATA ANALYSIS by Joseph F. Hair, Jr., Rolph E. Anderson, Ronald L. Tatham, and Bernie J. Grablowsky (Tulsa, OK: PPC Books,1979. 353 pp. $19.95)
Journal of the Academy of Marketing Science 1979 7: 266-267. [PDF]  

Daniel J. Brown

Book Reviews : BASIC MARKETING: A MANAGERIAL APPROACH, Sixth Edition By E. Jerome McCarthy (Homewood, Illinois: Richard D. Irwin, Inc., 1978. 752 pp. $16.50) ESSENTIALS OF MARKETING By E. Jerome McCarthy - (Homewood, Illinois: Richard D. Irwin, Inc., 1979. 483 pp. $15.50)
Journal of the Academy of Marketing Science 1979 7: 267-268. [PDF]  

Alladi Venkatesh

Book Reviews : BEHAVIORAL MODELS FOR MARKET ANALYSIS; FOUNDATIONS FOR MARKETING ACTION by F. M. Nicosia and Yoram Wind (Hindsdale, Ill: The Dryden Press, December 1977. 194 pp. $10.00)
Journal of the Academy of Marketing Science 1979 7: 268-269. [PDF]  

William G. Browne

Book Reviews : MARKETING DECISION MAKING: ANALYTIC FRAMEWORK AND CASES by William F. O'Dell, Andrew C. Ruppel and Robert H. Trent (Cincinnati, Ohio: South-Western Publishing Co., 1976. 229 pp.)
Journal of the Academy of Marketing Science 1979 7: 269-270. [PDF]  

Michel Laroche

Book Reviews : "LE COMPORTEMENT DU CONSOMMATEUR" ET MARKETING by John V. Petrof (Quebec: Les Presses de l'Universite Laval, 1978. 352 pp. C$12.50)
Journal of the Academy of Marketing Science 1979 7: 270-271. [PDF]  

Suzanne Pelletier

Book Reviews : FIXATION DES PRIX ET STRATEGIE MARKETING by Michel Chevalier (Paris, Dalloz, Editeurs, 1978,186 pp. 50 FF)
Journal of the Academy of Marketing Science 1979 7: 271. [PDF]  

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