Nancy K. Fritz

Claim Recall and Irritation in Television Commercials: An Advertising Effectiveness Study
Journal of the Academy of Marketing Science 1979 7: 1-13. [PDF] [References]  

Donald W. Jackson and Stephen W. Brown

The Professor-Consultant: An Important Marketing Resource
Journal of the Academy of Marketing Science 1979 7: 14-24. [PDF] [References]  

Albert L. Page

A Test of The Share/Price Market Planning Relationship in One Retail Environment
Journal of the Academy of Marketing Science 1979 7: 25-39. [PDF] [References]  

Christie H. Paksoy

Life-Style Analysis of Major Bank Credit Card Users
Journal of the Academy of Marketing Science 1979 7: 40-47. [PDF] [References]  

C.P. Rao

An Assessment of 'Political Congeniality' Factor in International Business Transactions
Journal of the Academy of Marketing Science 1979 7: 48-60. [PDF]  

Bert Rosenbloom

Using Physical Distribution Strategy for Better Channel Management
Journal of the Academy of Marketing Science 1979 7: 61-70. [PDF] [References]  

Robert W. Cook

An Investigation of The Relationship between Student Attitudes and Student Achievement
Journal of the Academy of Marketing Science 1979 7: 71-79. [PDF] [References]  

Dennis M. Crites, John J. Shaw, and Sak Onkvisit

Information Source Usage by Prospective Home Buying Consumers
Journal of the Academy of Marketing Science 1979 7: 80-94. [PDF]  

Hershey H. Friedman and Andre J. San Augustine

The Effects of A Monetary Incentive and The Ethnicity of The Sponsor's Signature on The Rate and Quality of Response to A Mail Survey
Journal of the Academy of Marketing Science 1979 7: 95-100. [PDF] [References]  

Charles M. Futrell

Sales Force Job Attitudes, Design, and Behavior
Journal of the Academy of Marketing Science 1979 7: 101-107. [PDF] [References]  

Anal J. Mehta and Ahmed K. Rifai

Goal Programming Application to Assignment Problem in Marketing
Journal of the Academy of Marketing Science 1979 7: 108-116. [PDF] [References]  

Saul Sands

Can You Standardize International Marketing Strategy?
Journal of the Academy of Marketing Science 1979 7: 117-143. [PDF] [References]  

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