Bruce H. Allen and David R. Lambert

Searching For The Best Price: An Experimental Look At Consumer Search Effort
Journal of the Academy of Marketing Science 1978 6: 245-257. [PDF] [References]  

Hiram C. Barksdale, William J. Kelly, and Ian MacFarlane

The Marketing Concept In The U.S. And The USSR: An Historical Analysis
Journal of the Academy of Marketing Science 1978 6: 258-277. [PDF] [References]  

William O. Bearden, Richard M. Durand, J. Barry Mason, and Jesse E. Tell, JR

Dimensions Of Consumer Satisfaction/Dissatisfaction With Services: The Case Of Electric Utilities
Journal of the Academy of Marketing Science 1978 6: 278-290. [PDF] [References]  

Hershey H. Friedman, Michael J. Santeramo, and Anthony Traina

Correlates Of Trustworthiness For Celebrities
Journal of the Academy of Marketing Science 1978 6: 291-299. [PDF] [References]  

Arun K. Jain

A Prediction Study In Perceptual And Evaluative Mapping
Journal of the Academy of Marketing Science 1978 6: 300-313. [PDF] [References]  

Elizábeth C. Hirschman

A Longitudinal Analysis Of Information Source Utilization
Journal of the Academy of Marketing Science 1978 6: 314-324. [PDF] [References]  

Carlton A. Maile and A.H. Kizilbash

Preliminary Tests Of A Marketing Communications Model
Journal of the Academy of Marketing Science 1978 6: 325-335. [PDF] [References]  

Milton M. Pressley

Care Needed When Selecting Response Inducements In Mail Surveys Of Commercial Populations
Journal of the Academy of Marketing Science 1978 6: 336-343. [PDF] [References]  

Alladi Venkatesh and Clint B. Tankersley

Criteria For The Evaluation Of Product Managers — An Application Of Multiple Group Solution
Journal of the Academy of Marketing Science 1978 6: 344-354. [PDF]  

Chiou-shuang J. Yan

Book Reviews : LONG-RANGE FORECASTING: FROM CRYSTAL BALL TO COMPUTER by J. Scott Armstrong (Wiley Interscience, 1978, $24.95, pp. 612.)
Journal of the Academy of Marketing Science 1978 6: 355-356. [PDF]  

Philip C. Burger

Book Reviews : THE FUTURE FILE: A GUIDE FOR PEOPLE WITH ONE FOOT IN THE 21st CENTURY by Paul Dickson (New York: Rawson Associates, 1977. 243 pp. $9.95)
Journal of the Academy of Marketing Science 1978 6: 356-357. [PDF]  

Philip D. Cooper

Book Reviews : MAKING THE MOST OF MANAGEMENT CONSULTING SERVICES by Jerome H. Fuchs (New York: AMACOM, 1975, 214 pp, $12.95)
Journal of the Academy of Marketing Science 1978 6: 357-358. [PDF]  

Lee D. Dahringer

Book Reviews : INTERNATIONAL MARKETING by Ruel Kahler and Roland Kramer (Cincinnati: South-Western Publishing Co., 1977, 425 pp. $16.50)
Journal of the Academy of Marketing Science 1978 6: 358-368. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.