F. Anthony Bushman

What Are the Qualities of a Good Marketing Article?
Journal of the Academy of Marketing Science 1978 6: 151-156. [PDF]  

Norbert Lloyd Enrick

Developing a Cost-Effective Marketing Information System
Journal of the Academy of Marketing Science 1978 6: 157-166. [PDF]  

O.C. Ferrell and Dean M. Krugman

The Role of Consumers in the Public Policy Process
Journal of the Academy of Marketing Science 1978 6: 167-175. [PDF] [References]  

Charles W. Lamb, Jr, William M. Pride, and Barbara A. Pletcher

Should the Competing Brand be Illustrated in a Comparative Advertisement?
Journal of the Academy of Marketing Science 1978 6: 176-186. [PDF] [References]  

Subhash C. Lonial and Stuart Van Auken

Retail Store Visitation and the Cost-Value Hypothesis: An Application Of The AID
Journal of the Academy of Marketing Science 1978 6: 187-194. [PDF] [References]  

Patrick E. Murphy, Gene R. Laczniak, and Robert F. Lusch

Ethical Guidelines for Business and Social Marketing
Journal of the Academy of Marketing Science 1978 6: 195-205. [PDF] [References]  

Rosa Oppenheim

Forecasting via the Box-Jenkins Method
Journal of the Academy of Marketing Science 1978 6: 206-221. [PDF] [References]  

Robin T. Peterson and Charles H. Gross

What Effect from A Single Advertisement?
Journal of the Academy of Marketing Science 1978 6: 222-227. [PDF] [References]  

Donald P. Robin

A Useful Scope for Marketing
Journal of the Academy of Marketing Science 1978 6: 228-238. [PDF] [References]  

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