Michael Etgar, Arun K. Jain, and Manoj K. Agarwal

Salesmen-Customer Interaction: An Experimental Approach
Journal of the Academy of Marketing Science 1978 6: 1-11. [PDF] [References]  

Fred W. Morgan, Jr

An Analysis of Experimental Buying Behavior
Journal of the Academy of Marketing Science 1978 6: 12-24. [PDF] [References]  

A. Coskun Samll, Enid F. Tozier, and Doris Yvette Harps

Social Class Differences in the Apparel Purchase Behavior of Single, Professional Black Women
Journal of the Academy of Marketing Science 1978 6: 25-38. [PDF] [References]  

Bruce Seaton and Ronald H. Vogel

An Attitudinal Evaluation of Hospitals: A Determinant Attribute and Market Segmentation Study
Journal of the Academy of Marketing Science 1978 6: 39-51. [PDF] [References]  

Clint B. Tankersley and David R. Lambert

Social Character and the Structure of Behavioral Intention
Journal of the Academy of Marketing Science 1978 6: 52-60. [PDF] [References]  

Robert H. Williams

The Motivation For Grocery Store Loyal Behavior With Marketing Implications
Journal of the Academy of Marketing Science 1978 6: 61-69. [PDF] [References]  

Louis E. Boone, James C. Johnson, and George P. Ferry

Trading Stamps: Their Role in Today's Marketplace
Journal of the Academy of Marketing Science 1978 6: 70-76. [PDF] [References]  

John L. Crompton and Sharon Bonk

An Empirical Investigation of the Appropriateness of the Product Life Cycle to Municipal Library Services
Journal of the Academy of Marketing Science 1978 6: 77-90. [PDF] [References]  

Nesslm Hanna

Can Effort/Satisfaction Theory Explain Price/Quality Relationships?
Journal of the Academy of Marketing Science 1978 6: 91-100. [PDF] [References]  

Douglass K. Hawes, W. Wayne Talarryk, and Roger D. Blackwell

Profiling BankAmericard [Visa] and Master Charge Holders
Journal of the Academy of Marketing Science 1978 6: 101-113. [PDF] [References]  

Donald E. Vinson and William J. Lundstrom

The Use of Students as Experimental Subjects in Marketing Research
Journal of the Academy of Marketing Science 1978 6: 114-125. [PDF] [References]  

Bruce Yandle

Identifying Brand Performance by Shift-Share Analysis
Journal of the Academy of Marketing Science 1978 6: 126-137. [PDF] [References]  

F. Anthony Bushman and James W. Gentry

Book Reviews : Advertising & Marketing Research: a New Methodology: by B. Stuart Tolley (Chicago: Netsoo-Hall Inc., 1977, 312 pp. $18.95)
Journal of the Academy of Marketing Science 1978 6: 138-139. [PDF]  

J.K. Johansson

Book Reviews : The Cultural Environment of International Business: by Vern Terpstra (Cincinnati: South-Western Publishing Co. 1978, 280 pp. $6.95)
Journal of the Academy of Marketing Science 1978 6: 139-140. [PDF]  

Manoj K. Agarwal

Book Reviews : Management of Sales Forecasting: by Frank H. Egy and William J. O'Neill (Lexington, MA: Lexington Books, 1977, 326 pp. $18)
Journal of the Academy of Marketing Science 1978 6: 140-141. [PDF]  

Eric N. Berkowitz

Book Reviews : Systematic Selling: How To Influence the Buying Decision Process: by Terry A. Mort (New York, N.Y.: AMACOM, 1977. 190 pp. $12.95)
Journal of the Academy of Marketing Science 1978 6: 141-142. [PDF]  

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