J. Marc De Korte

Mail and Telephone Shopping as a Function of Consumer Self-Confidence
Journal of the Academy of Marketing Science 1977 5: 295-306. [PDF] [References]  

O.C. Ferrell and Mary Zey-Ferrell

Is All Social Exchange Marketing?
Journal of the Academy of Marketing Science 1977 5: 307-314. [PDF] [References]  

Richard P. Bagozzi

Is All Social Exchange Marketing?: A Reply
Journal of the Academy of Marketing Science 1977 5: 315-326. [PDF] [References]  

Michael Harvey and Roger Kerin

Perspectives on Demarketing During the Energy Crisis
Journal of the Academy of Marketing Science 1977 5: 327-338. [PDF] [References]  

Donald W. Hendon and William C. Hamilton

Partner Interaction and Influence on Purchase Decision of Married, Engaged, and "Going Steady" Couples
Journal of the Academy of Marketing Science 1977 5: 339-348. [PDF] [References]  

Charles W. Lamb and James U. McNeal

An Empirical Analysis of the Relationships Among Marketing Journals, Professors and Administrators
Journal of the Academy of Marketing Science 1977 5: 349-360. [PDF] [References]  

Robert F. Lusch

An Empirical Examination of the Dimensionality of Power in a Channel of Distribution
Journal of the Academy of Marketing Science 1977 5: 361-368. [PDF] [References]  

William M. Pride

Marketing Decision-Making Through Computer Cartography
Journal of the Academy of Marketing Science 1977 5: 369-378. [PDF] [References]  

Jesse E. Teel, Jr, William O. Bearden, and Richard M. Durand

Psychographic Profiles of Media Usage Segments
Journal of the Academy of Marketing Science 1977 5: 379-388. [PDF] [References]  

Marc G. Weinberger and Stephen W. Brown

A Difference In Informational Influences: Services vs. Goods
Journal of the Academy of Marketing Science 1977 5: 389-402. [PDF] [References]  

John A. Czeplel and Larry J. Rosenberg

Consumer Satisfaction: Concept and Measurement
Journal of the Academy of Marketing Science 1977 5: 403-411. [PDF] [References]  

F. Anthony Bushman and J. Dale Molander

Book Reviews : PRODUCT/SERVICE STRATEGY by Richard T. Hise (New York: Petrocelli/Charter, 1977. 282 pp. $9.00)
Journal of the Academy of Marketing Science 1977 5: 412. [PDF]  

Irene L. Lange

Book Reviews : MULTINATIONAL PRODUCT STRATEGY: A TYPOLOGY FOR ANALYSIS OF WORLDWIDE PRODUCT INNOVATION AND DIFUSION by Georges Leroy (New York, N.Y.: Praeger Publishers, 1976. 220 pp. $18.50)
Journal of the Academy of Marketing Science 1977 5: 412-414. [PDF]  

Charles W. Lamb, Jr

Book Reviews : PRINCIPLES OF MARKETING CHANNEL MANAGEMENT by Bruce Mallen (Lexington, Mass.: Lexington Books, 1977. 353 pp. $21.00)
Journal of the Academy of Marketing Science 1977 5: 414-415. [PDF]  

Philip C. Burger

Book Reviews : PRODUCT PLANNING by Edward A. Apitz (ed.) (New York: Petrocelli/Charter, 2nd Edition, 1977, 412 pp. $9.99)
Journal of the Academy of Marketing Science 1977 5: 415-416. [PDF]  

William G. Browne

Book Reviews : DATA ANALYSIS: CASES IN COMPUTER AND MODEL ASSISTED MARKETING by Gerald Eskin and David Montgomery (Palo Alto, CA: Scientific Press, 1975. 98 pp. $7.50)
Journal of the Academy of Marketing Science 1977 5: 416-417. [PDF]  

James W. Gentry

Book Reviews : PURCHASING AND MATERIALS MANAGEMENT: TEXT AND CASES by Lamar Lee, Jr. and Donald W. Dobler (New York, N.Y.: McGraw-Hill Book Company, 1977. 3rd Ed. 700 pp. $15.95)
Journal of the Academy of Marketing Science 1977 5: 417-418. [PDF]  

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