Harold W. Berkman

Corporate Ethics: Who Cares?
Journal of the Academy of Marketing Science 1977 5: 154-167. [PDF]  

Alan B. Flaschner, A. Edward Spitz, Catherine E. Rosen, Lane A. Gerber, and Jack L. Simonetti

Changing Attitudes and Behavior Toward Community Mental Health Centers
Journal of the Academy of Marketing Science 1977 5: 168-179. [PDF] [References]  

Charles M. Furtrell

Salesmen's Personality Characteristics and Sample Bias
Journal of the Academy of Marketing Science 1977 5: 180-184. [PDF] [References]  

Robert A. Hansen, Terry Deutscher, and Eric N. Berkowitz

Institutional Positioning: A Dynamic Concept for Retailing Strategy
Journal of the Academy of Marketing Science 1977 5: 185-194. [PDF] [References]  

Franklin S. Houston and James L. Davis

"Learning" and Grade Expectations: A Study of Instructor Evaluations
Journal of the Academy of Marketing Science 1977 5: 195-202. [PDF] [References]  

Dov Izraeli, Dafna N. Izraeli, and Jehiel Zif

Integrative Processes in Agricultural Marketing Channels
Journal of the Academy of Marketing Science 1977 5: 203-220. [PDF] [References]  

Chem L. Narayana

Market Behavior Towards Brand Choice—Multidimensional Scaling Approach
Journal of the Academy of Marketing Science 1977 5: 221-228. [PDF] [References]  

Terrence V. O'Brien

Information Handling in Consumer Decisions
Journal of the Academy of Marketing Science 1977 5: 229-232. [PDF] [References]  

F. Kelly Shuptrine, Henry O. Pruden, and Douglas S. Longman

Alienation from the Marketplace
Journal of the Academy of Marketing Science 1977 5: 233-248. [PDF] [References]  

Clint B. Tankersley

Attitude And Brand Loyalty: A Longitudinal Study Of Multiattribute Attitude Models And Intervening Variables
Journal of the Academy of Marketing Science 1977 5: 249-262. [PDF] [References]  

George Tesar

Changing Marketing Opportunities In Eastern Europe And The Soviet Union
Journal of the Academy of Marketing Science 1977 5: 263-269. [PDF] [References]  

Wm. L. Trombetta, Albert L. Page, and Ramesh P. Shah

A Market Segmentation Analysis of Users of a Black-Owned Neighborhood Shopping Center
Journal of the Academy of Marketing Science 1977 5: 270-280. [PDF]  

Ronald L. Vaughn and Behram J. Hansotia

A Multi-Attribute Approach To Understanding Shopping Behavior
Journal of the Academy of Marketing Science 1977 5: 281-294. [PDF] [References]  

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