Peter M. Banting

Foreword
Journal of the Academy of Marketing Science 1977 5: i-ii. [PDF]  

Venkatakrishna V. Bellur

EEC Exporters and Importers and Their Awareness of the Effects of Expanded EEC on Euro-U.S. Trade
Journal of the Academy of Marketing Science 1977 5: 1-4. [PDF] [References]  

William R. Bennett

TEAM-Good Education and Good Business
Journal of the Academy of Marketing Science 1977 5: 5-8. [PDF]  

Lucian G. Conway, Jr, Mike Thorsen, and Ivan R. Vernon

The Role of International Accounting Topics in the Business Curriculum
Journal of the Academy of Marketing Science 1977 5: 9-12. [PDF]  

Steven M. Cox

A Comparison of Industrial Information Source Usage; Mexico Versus U. S
Journal of the Academy of Marketing Science 1977 5: 13-16. [PDF] [References]  

Michael R. Czinkota

New Challenges in U.S. - Soviet Trade
Journal of the Academy of Marketing Science 1977 5: 17-20. [PDF]  

Jean Emile Denis

The "Third Option", the Canado-Éuropean Agreement and their Repercussions on Canadian Imports from the United States
Journal of the Academy of Marketing Science 1977 5: 21-24. [PDF]  

Edmund W.J. Faison

Marketing Sophistication in Eastern Bloc Countries
Journal of the Academy of Marketing Science 1977 5: 25-28. [PDF]  

Carl E. Ferguson, JR and Christie H. Paksoy

The International Economic Order: Management Implications
Journal of the Academy of Marketing Science 1977 5: 29-32. [PDF] [References]  

Gregory M. Gazda

A Descriptive Theory of Consumerism: A Canadian Perspective
Journal of the Academy of Marketing Science 1977 5: 33-36. [PDF] [References]  

Andrew C. Gross and Peter J. Gilewicz

World Tire Markets: Demand and Supply
Journal of the Academy of Marketing Science 1977 5: 37-40. [PDF] [References]  

D.S. Halfhill, S.M. Halfhill, and D.W. Gillingham

International Marketing: A Growing Importance
Journal of the Academy of Marketing Science 1977 5: 41-44. [PDF]  

Gerald M. Hampton

Perceived Risk In Buying Products Made Abroad By American Firms
Journal of the Academy of Marketing Science 1977 5: 45-48. [PDF] [References]  

Roy W. Hill and B. Zeki Gidengil

Social Responsibility and Marketing: An Empirical Study of Concern for the Environment in British Industry
Journal of the Academy of Marketing Science 1977 5: 49-52. [PDF] [References]  

W.R. Hoskins

International Business Courses Should Be Future Oriented: A Pragmatic Example
Journal of the Academy of Marketing Science 1977 5: 53-55. [PDF]  

Paul S. Hugstad and Robert M. Barath

A Study of the Bank Selection Process of Canadian Long Distance Mobiles
Journal of the Academy of Marketing Science 1977 5: 57-60. [PDF] [References]  

V.H. Kirpalani

Global Shopping Center: New Dimensions and Strategies
Journal of the Academy of Marketing Science 1977 5: 61-64. [PDF] [References]  

Vinay B. Kothari

An Empirical Exploration of International Marketing Research Problems and Solutions
Journal of the Academy of Marketing Science 1977 5: 65-68. [PDF] [References]  

Robert H. Luke, JR

Marketing To Japan: 1977 And Beyond
Journal of the Academy of Marketing Science 1977 5: 69-71. [PDF] [References]  

Robert H. Luke, JR

Impact of the Tax Reform Act of 1976 on Multi-National Marketing Operations
Journal of the Academy of Marketing Science 1977 5: 72-76. [PDF]  

Herman Overgaard

The Use of Outside Experts in Teaching Courses in International Bu.iness
Journal of the Academy of Marketing Science 1977 5: 77-79. [PDF]  

J. Irwin Peters and Vernon J. Grubisich

Franchising in Europe: Variables in Location Selection
Journal of the Academy of Marketing Science 1977 5: 80-82. [PDF]  

Robin T. Peterson and Charles W. Gross

The FTC and the Economic Man
Journal of the Academy of Marketing Science 1977 5: 84-86. [PDF]  

John V. Petrof

Economic Development and Marketing
Journal of the Academy of Marketing Science 1977 5: 87-90. [PDF] [References]  

Jacques Picard

Communications and Coordination in European Multinational Corporations
Journal of the Academy of Marketing Science 1977 5: 91-94. [PDF]  

Marion Plunkett and Vice President

The Differences Between French and English Speaking Canadians
Journal of the Academy of Marketing Science 1977 5: 95-98. [PDF]  

S. Benjamin Prasad

The Reluctant Export Function: A Survey of the Fortune Second Five Hundred Firms
Journal of the Academy of Marketing Science 1977 5: 99-102. [PDF] [References]  

C.P. Rao

Spanish Importers' Evaluations of the U.S. Exporters
Journal of the Academy of Marketing Science 1977 5: 103-106. [PDF]  

Randolph E. Ross and Peter M. Banting

Canada-International Business Relations in a Four Bloc World
Journal of the Academy of Marketing Science 1977 5: 107-110. [PDF]  

A. Coskun Samli and Irene Lange

Marketing Research Techniques for Assessing Markets of East European Economies
Journal of the Academy of Marketing Science 1977 5: 111-114. [PDF] [References]  

Ronald Savitt

Consortium Marketing for Small Business: Canada and Eastern Europe
Journal of the Academy of Marketing Science 1977 5: 115-118. [PDF]  

Stanley J. Shapiro, Rene Darmon, and Marie Jose Errunza

Marketing Legislation in the New Quebec
Journal of the Academy of Marketing Science 1977 5: 119-120. [PDF]  

James H. Sood

Export Marketing for Finnish Enterprises
Journal of the Academy of Marketing Science 1977 5: 121-124. [PDF] [References]  

George Tesar

Corporate Internationalization Strategy Through Licensing Arrangemants in Industrial Marketing
Journal of the Academy of Marketing Science 1977 5: 125-128. [PDF]  

James B. Townsend

Antitrust Implications of International Marketing
Journal of the Academy of Marketing Science 1977 5: 129-131. [PDF]  

Ugur Yavas and Anthony J. Alessandra

A Comparison of the Marketing Philosophies and Marketing Organizations of Domestic vs. Foreign Companies in a Developing Country
Journal of the Academy of Marketing Science 1977 5: 132-135. [PDF] [References]  

Bert Rosenbloom

A Construct For Analyzing Retail Trade Areas in International Markets
Journal of the Academy of Marketing Science 1977 5: 136-139. [PDF]  

Abstracts
Journal of the Academy of Marketing Science 1977 5: 140-142. [PDF]  

Anthony D'Amato and John D'Amato

The Changing Role of The Foreign Freight Forwarder
Journal of the Academy of Marketing Science 1977 5: 143-145. [PDF]  

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