Zohrab S. Demirdjian

Marketing as a Pluralistic Discipline: The Forestalling of an Identity Crisis
Journal of the Academy of Marketing Science 1976 4: 672-681. [PDF] [References]  

Michael G. Harvey and Thomas E. Barry

Mass Media and Adolescent Minority Consumers: An Experiment in Effectiveness
Journal of the Academy of Marketing Science 1976 4: 682-693. [PDF] [References]  

Raymond L. Horton

The Structure of Perceived Risk: Some Further Progress
Journal of the Academy of Marketing Science 1976 4: 694-706. [PDF] [References]  

Henry Pruden and Jean-Paul Leonardi

Instability and Consumer Alienation in France
Journal of the Academy of Marketing Science 1976 4: 707-721. [PDF] [References]  

Barry Render and Thomas S. O'Connor

The Influence of Price, Store Name, and Brand Name on Perception of Product Quality
Journal of the Academy of Marketing Science 1976 4: 722-730. [PDF] [References]  

Kenneth J. Roering and Carl E. Block

Population Density and Type of Purchase as Explanatory Variables in Consumer Information Search
Journal of the Academy of Marketing Science 1976 4: 731-741. [PDF] [References]  

Ronald S. Rubin

Children's Responses to TV Advertising: Product Versus Premium Orientation
Journal of the Academy of Marketing Science 1976 4: 742-752. [PDF] [References]  

Leon G. Schiffman, Stephanie Schus, and Leon Winer

Risk Perception as A Determinant of In-Home Consumption
Journal of the Academy of Marketing Science 1976 4: 753-763. [PDF] [References]  

Avraham Shama

The Marketing of Political Candidates1
Journal of the Academy of Marketing Science 1976 4: 764-777. [PDF] [References]  

Dale L. Varble

Sunday Shopping and Promotion Possibilities1
Journal of the Academy of Marketing Science 1976 4: 778-791. [PDF] [References]  

J.B. Wilkinson, Charles Alford, and J. Barry Mason

A Note on the Effectiveness of Written Versus Aural Two-Sided Messages in Attitude Change
Journal of the Academy of Marketing Science 1976 4: 792-800. [PDF] [References]  

William G. Zikmund and Ralph F. Catalanello

Managing Channel Conflict Through Channel Development
Journal of the Academy of Marketing Science 1976 4: 801-813. [PDF] [References]  

M. Wayne DeLozier and Arch G. Woodside

Pricing and Marketing Communications: The Noneconomic Factors
Journal of the Academy of Marketing Science 1976 4: 814-824. [PDF] [References]  

Richard P. Bagozzi

Book Reviews : MARKETING THEORY: CONCEPTUAL FOUNDATIONS OF RESEARCH IN MARKETING by Shelby D. Hunt (Columbus, Ohio: Grid, Inc., 1976. 152 pp. $10.95)
Journal of the Academy of Marketing Science 1976 4: 825-826. [PDF]  

John F. Cady

Book Reviews : PROTECTING CONSUMER INTERESTS: PRIVATE INITIATIVE AND PUBLIC RESPONSE Robert N. Katz, editor (Cambridge, MA: Ballinger Publishing Company, 1976. 277 pp. $17.50)
Journal of the Academy of Marketing Science 1976 4: 826-827. [PDF]  

Patrick E. Murphy

Book Reviews : MARKETING PRINCIPLES: THE MANAGEMENT PROCESS by Ben M. Enis (Santa Monica, CA: Goodyear Publishing Company, Inc., 1977, 621 pp. $15.95)
Journal of the Academy of Marketing Science 1976 4: 827. [PDF]  

Elizabeth Hirschman

Book Reviews : BASIC RETAILING by Carl M. Larson, Robert E. Weigand, John S. Wright (Englewood Cliffs : Prentice-Hall, Inc., 1976. 578 pp. $13.95)
Journal of the Academy of Marketing Science 1976 4: 828. [PDF]  

Gene R. Laczniak

Book Reviews : MARKETING: AN ENVIRONMENTAL PERSPECTIVE by Robert F. Gwinner, Stephen W. Brown, Alfred J. Hagen, Lonnie L. Ostrom, Kenneth L. Rowe, John L. Schlacter, Alfred H. Schmidt, David L. Shrock. (St. Paul, Minn.: West Publishing Company, 1977. 594 pp. $14.95)
Journal of the Academy of Marketing Science 1976 4: 828-829. [PDF]  

J. Steven Kelly

Book Reviews : CONSUMER BEHAVIOR AND THE PRACTICE OF MARKETING by Kenneth E. Runyon (Columbus, Ohio: Charles E. Merrill Publishing Co., 1977.480 pp. $13.95)
Journal of the Academy of Marketing Science 1976 4: 829. [PDF]  

John R. Brooks, JR

Book Reviews : MARKETING COMMUNICATIONS AND PROMOTION by William G. Nickels (Columbus, Ohio: Grid, Inc., 1976. 502 pp. $14.95)
Journal of the Academy of Marketing Science 1976 4: 830. [PDF]  

Michael F. d'Amico

Book Reviews : THE NEW MARKETING by Robert M. Fulmer (New York, N.Y.: Macmillan, 1976. 578 pp. $12.95)
Journal of the Academy of Marketing Science 1976 4: 830-831. [PDF]  

Kenneth A. Coney

Book Reviews : ESSENTIALS OF CONSUMER BEHAVIOR by Carl E. Block and Kenneth J. Roering (Hinsdale, IL.: The Dryden Press, 1976. 414 pp. $12.95)
Journal of the Academy of Marketing Science 1976 4: 831-832. [PDF]  

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