Robert Anderson and R. Eugene Klippel

How Effective Are Public Policy Decisions? ... The Need for a General Evaluation Model
Journal of the Academy of Marketing Science 1976 4: 554-565. [PDF] [References]  

William O. Bearden, Arch G. Woodside, and James M. Clapper

Situational and Brand Attitude Models of Consumer Choice Behavior
Journal of the Academy of Marketing Science 1976 4: 566-576. [PDF] [References]  

Stephen W. Brown, Adel I. EI-Ansary, and Nancy Darsey

The Portrayal of Women in Advertising: An Overlooked Area of Societal Marketing
Journal of the Academy of Marketing Science 1976 4: 577-583. [PDF] [References]  

James A. Fitzsimmons and Vijay Mahajan

Computer Assisted Purchasing
Journal of the Academy of Marketing Science 1976 4: 584-591. [PDF] [References]  

Richard T. Hise and Michael A. McGinnis

Evaluating the Effects of Anonymous Respondents on Mail Survey Results
Journal of the Academy of Marketing Science 1976 4: 592-598. [PDF] [References]  

Chem L. Narayana and James F. Horrell

Evaluation of Quality Factors in Marketing Experiments
Journal of the Academy of Marketing Science 1976 4: 599-607. [PDF] [References]  

Terrence V. O'Brien and Humberto Tapia Sanchez

Consumer Motivation: A Developmental Self Concept Approach
Journal of the Academy of Marketing Science 1976 4: 608-616. [PDF] [References]  

Dinoo J. Vanier and Robert R. Trippi

Consumer Choice Consistency in Transportation Decisions
Journal of the Academy of Marketing Science 1976 4: 617-630. [PDF] [References]  

Richard A. Werbel

The Measurement of the Relative Influence of Husband and Wife Upon a Purchase Decision
Journal of the Academy of Marketing Science 1976 4: 631-643. [PDF] [References]  

Harold W. Berkman and Christopher C. Gilson

Social Class and Consumer Behavior: A Review for the 70's
Journal of the Academy of Marketing Science 1976 4: 644-657. [PDF] [References]  

Barbara A. Pletcher and Ralph M. Gaedeke

Book Reviews : STATISTICS EUROPE by John M. Harvey (Third Edition, Kent, England: CBD Research Ltd., 1976. 467 pp. $40.00)
Journal of the Academy of Marketing Science 1976 4: 658. [PDF]  

Mary Carolyn Harrison

Book Reviews : RETAIL MANAGEMENT: SATISFACTION OF CONSUMER NEEDS by Raymond A. Marquardt, James C. Makens, and Robert G. Roe (Hinsdale, illinois: The Dryden Press., 1976. 598 pp. $13.95)
Journal of the Academy of Marketing Science 1976 4: 658-659. [PDF]  

Charles M. Futrell

Book Reviews : SALES MANAGEMENT: OPERATIONS, ADMINISTRATION, MARKETING by H. Webster Johnson (Columbus: Charles E. Merrill Publishing Company, 1976. 486 pp. $13.95)
Journal of the Academy of Marketing Science 1976 4: 659-660. [PDF]  

O.C. Ferrell

Book Reviews : MARKETING DECISION MAKING: CONCEPTS AND STRATEGY by David Cravens, Gerald E. Hills and Robert B. Woodruff (Homewood, Illinois: Richard D. Irwin, Inc., 1976. 744 pp. $14.95)
Journal of the Academy of Marketing Science 1976 4: 660-661. [PDF]  

Bruce L. Stern

Book Reviews : MARKETING RESEARCH: MEANING, MEASUREMENT, AND METHOD by Donald S. Tull and Del I. Hawkins (New York: Macmillan Publishing Co., Inc., 1976. 736 pp. $13.95)
Journal of the Academy of Marketing Science 1976 4: 661. [PDF]  

First Academy of Marketing Science Marketing Symposium and Honors Banquet
Journal of the Academy of Marketing Science 1976 4: 662-671. [PDF]  

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