Norbert L. Enrick and Buddy L. Myers

A Logic System for the Choice of Risk Levels in Hypothesis Testing
Journal of the Academy of Marketing Science 1976 4: 396-406. [PDF] [References]  

John H. Hallaq

Optimal Product Replacement: A Computer Model
Journal of the Academy of Marketing Science 1976 4: 407-417. [PDF]  

Del I. Hawkins and Kenneth A. Coney

Advertising and Differentiated Sex Roles in Contemporary American Society
Journal of the Academy of Marketing Science 1976 4: 418-428. [PDF] [References]  

V. Parker Lessig and Beverlee B. Anderson

Do Different Consumers Operate Under the Same Preference Model?
Journal of the Academy of Marketing Science 1976 4: 429-439. [PDF] [References]  

Warren S. Martin and Fred D. Reynolds

On the Usefulness of Q-Methodology for Consumer Segmentation
Journal of the Academy of Marketing Science 1976 4: 440-445. [PDF] [References]  

Alain J.P. Jolibert and Robert A. Peterson

Causal Attributions of Product Failure: An Exploratory Investigation
Journal of the Academy of Marketing Science 1976 4: 446-455. [PDF] [References]  

Thomas T. Ivy and Louis E. Boone

A Behavioral Science Approach to Effective Sales Presentations
Journal of the Academy of Marketing Science 1976 4: 456-466. [PDF]  

James C. Douthit

The Use of Sales Quotas by Industrial Firms
Journal of the Academy of Marketing Science 1976 4: 467-472. [PDF] [References]  

William R. Henry and E.Earl Burch

Market Shares of Space in Marketing Journals
Journal of the Academy of Marketing Science 1976 4: 473-483. [PDF] [References]  

Jacob Hornik

A Circumplex Model for The Behavioral Constructs towards Television Advertising
Journal of the Academy of Marketing Science 1976 4: 484-503. [PDF] [References]  

Peter J. La placa

Unit Pricing: A Microeconomic Experimental Investigation
Journal of the Academy of Marketing Science 1976 4: 504-519. [PDF] [References]  

Katherine Marton and Karen A. Berkman

A Systems Approach for the Generation of New Product Ideas
Journal of the Academy of Marketing Science 1976 4: 520-526. [PDF] [References]  

Saul Sands and Kenneth M. Warwick

Pooled Marketing: The Challenge and the Opportunity
Journal of the Academy of Marketing Science 1976 4: 527-538. [PDF]  

Ian F. Wilkinson

An Exploration of Methodologies for Detecting Subgroups, Subsystems and Cliques of Firms in Distribution Channels
Journal of the Academy of Marketing Science 1976 4: 539-553. [PDF] [References]  

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