George M. Zinkhan

From the Editor: Research Traditions and Patterns in Marketing Scholarship
Journal of the Academy of Marketing Science 2006 34: 281-283. [PDF] [References]  

Satish Jayachandran and Rajan Varadarajan

Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives
Journal of the Academy of Marketing Science 2006 34: 284-294. [Abstract] [PDF] [References]  

Beverly K. Brockman and Robert M. Morgan

The Moderating Effect of Organizational Cohesiveness in Knowledge Use and New Product Development
Journal of the Academy of Marketing Science 2006 34: 295-307. [Abstract] [PDF] [References]  

K. Damon Aiken and David M. Boush

Trustmarks, Objective-Source Ratings, and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals
Journal of the Academy of Marketing Science 2006 34: 308-323. [Abstract] [PDF] [References]  

Destan Kandemir, Attila Yaprak, and S. Tamer Cavusgil

Alliance Orientation: Conceptualization, Measurement, and Impact on Market Performance
Journal of the Academy of Marketing Science 2006 34: 324-340. [Abstract] [PDF] [References]  

Michael Song, Barbara Dyer, and R. Jeffrey Thieme

Conflict Management and Innovation Performance: An Integrated Contingency Perspective
Journal of the Academy of Marketing Science 2006 34: 341-356. [Abstract] [PDF] [References]  

Kim Schatzel and Roger Calantone

Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch
Journal of the Academy of Marketing Science 2006 34: 357-366. [Abstract] [PDF] [References]  

Hyokjin Kwak, Anupam Jaju, and Trina Larsen

Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India
Journal of the Academy of Marketing Science 2006 34: 367-385. [Abstract] [PDF] [References]  

Kelly Hewett, R. Bruce Money, and Subhash Sharma

National Culture and Industrial Buyer-Seller Relationships in the United States and Latin America
Journal of the Academy of Marketing Science 2006 34: 386-402. [Abstract] [PDF] [References]  

Frank Belschak, Willem Verbeke, and Richard P. Bagozzi

Coping With Sales Call Anxiety: The Role of Sale Perseverance and Task Concentration Strategies
Journal of the Academy of Marketing Science 2006 34: 403-418. [Abstract] [PDF] [References]  

Craig A. Martin and Alan J. Bush

Psychological Climate, Empowerment, Leadership Style, and Customer-Oriented Selling: An Analysis of the Sales Manager–Salesperson Dyad
Journal of the Academy of Marketing Science 2006 34: 419-438. [Abstract] [PDF] [References]  

Stuart Van Auken, Thomas E. Barry, and Richard P. Bagozzi

A Cross-Country Construct Validation of Cognitive Age
Journal of the Academy of Marketing Science 2006 34: 439-455. [Abstract] [PDF] [References]  

William O. Bearden, R. Bruce Money, and Jennifer L. Nevins

A Measure of Long-Term Orientation: Development and Validation
Journal of the Academy of Marketing Science 2006 34: 456-467. [Abstract] [PDF] [References]  

George Day, Stan Slater, and Jenny Darroch

Call for Papers: Special Issue of the Journal of the Academy of Marketing Science–A Tribute to Peter Drucker
Journal of the Academy of Marketing Science 2006 34: 468-469. [PDF] [References]  

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