Note to Authors
Journal of the Academy of Marketing Science 2006 34: 93. [PDF]  

Sheth Foundation Award
Journal of the Academy of Marketing Science 2006 34: 94. [PDF]  

Peter A. Dacin and Tom J. Brown

Corporate Branding, Identity, and Customer Response
Journal of the Academy of Marketing Science 2006 34: 95-98. [PDF] [References]  

Tom J. Brown, Peter A. Dacin, Michael G. Pratt, and David A. Whetten

Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology
Journal of the Academy of Marketing Science 2006 34: 99-106. [Abstract] [PDF] [References]  

Jay M. Handelman

Corporate Identity and the Societal Constituent
Journal of the Academy of Marketing Science 2006 34: 107-114. [Abstract] [PDF] [References]  

Leyland F. Pitt, Richard T. Watson, Pierre Berthon, Donald Wynn, and George Zinkhan

The Penguin’s Window: Corporate Brands From an Open-Source Perspective
Journal of the Academy of Marketing Science 2006 34: 115-127. [Abstract] [PDF] [References]  

Ida E. Berger, Peggy H. Cunningham, and Minette E. Drumwright

Identity, Identification, and Relationship Through Social Alliances
Journal of the Academy of Marketing Science 2006 34: 128-137. [Abstract] [PDF] [References]  

Rosa Chun and Gary Davies

The Influence of Corporate Character on Customers and Employees: Exploring Similarities and Differences
Journal of the Academy of Marketing Science 2006 34: 138-146. [Abstract] [PDF] [References]  

Pam Scholder Ellen, Deborah J. Webb, and Lois A. Mohr

Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
Journal of the Academy of Marketing Science 2006 34: 147-157. [Abstract] [PDF] [References]  

Sankar Sen, C. B. Bhattacharya, and Daniel Korschun

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment
Journal of the Academy of Marketing Science 2006 34: 158-166. [Abstract] [PDF] [References]  

Yeosun Yoon, Zeynep Gürhan-Canli, and Beyza Bozok

Drawing Inferences About Others on the Basis of Corporate Associations
Journal of the Academy of Marketing Science 2006 34: 167-173. [Abstract] [PDF] [References]  

M. Teresa Cardador and Michael G. Pratt

Identification Management and Its Bases: Bridging Management and Marketing Perspectives Through a Focus on Affiliation Dimensions
Journal of the Academy of Marketing Science 2006 34: 174-184. [Abstract] [PDF] [References]  

Sabine A. Einwiller, Alexander Fedorikhin, Allison R. Johnson, and Michael A. Kamins

Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations
Journal of the Academy of Marketing Science 2006 34: 185-194. [Abstract] [PDF] [References]  

Rajan Varadarajan, Mark P. DeFanti, and Paul S. Busch

Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions
Journal of the Academy of Marketing Science 2006 34: 195-205. [Abstract] [PDF] [References]  

Anupam Jaju, Christopher Joiner, and Srinivas K. Reddy

Consumer Evaluations of Corporate Brand Redeployments
Journal of the Academy of Marketing Science 2006 34: 206-215. [Abstract] [PDF] [References]  

Barbara B. Stern

What Does Brand Mean? Historical-Analysis Method and Construct Definition
Journal of the Academy of Marketing Science 2006 34: 216-223. [Abstract] [PDF] [References]  

Thomas J. Madden, Frank Fehle, and Susan Fournier

Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding
Journal of the Academy of Marketing Science 2006 34: 224-235. [Abstract] [PDF] [References]  

Joan Lindsey-Mullikin and Dhruv Grewal

Imperfect Information: The Persistence of Price Dispersion on the Web
Journal of the Academy of Marketing Science 2006 34: 236-243. [Abstract] [PDF] [References]  

Nigel F. Piercy, David W. Cravens, Nikala Lane, and Douglas W. Vorhies

Driving Organizational Citizenship Behaviors and Salesperson In-Role Behavior Performance: The Role of Management Control and Perceived Organizational Support
Journal of the Academy of Marketing Science 2006 34: 244-262. [Abstract] [PDF] [References]  

Peggy Cunningham

Reviews of Books
Journal of the Academy of Marketing Science 2006 34: 263. [PDF]  

Sunil Erevelles

Book Review: Re-Imagine: Business Excellence in a Disruptive Age
Journal of the Academy of Marketing Science 2006 34: 263-265. [PDF] [References]  

David Detomasi

Book Review: The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses
Journal of the Academy of Marketing Science 2006 34: 265-267. [PDF] [References]  

Steven H. Seggie

Book Review: Assessing Marketing Strategy Performance
Journal of the Academy of Marketing Science 2006 34: 267-268. [PDF]  

David Griffith and Bryan McKinney

Marketing and the Law: Supreme Court Finds Marketing Activity Creates Liability in Peer-to-Peer (P2P) File-Sharing Case
Journal of the Academy of Marketing Science 2006 34: 269-270. [PDF]  

Rita Marie Cain

Marketing and the Law: Recent Developments in Copyright Registration and Preregistration
Journal of the Academy of Marketing Science 2006 34: 270-272. [PDF]  

Robert F. Lusch, Stephen L. Vargo, and David Ballantyne

Call for Papers: Special Issue of Journal of the Academy of Marketing Science on "Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue"
Journal of the Academy of Marketing Science 2006 34: 273. [PDF]  

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