Note to Authors
Journal of the Academy of Marketing Science 2006 34: 3. [PDF]  

Edward Blair and George M. Zinkhan

From the Editor: Nonresponse and Generalizability in Academic Research
Journal of the Academy of Marketing Science 2006 34: 4-7. [PDF] [References]  

Morris B. Holbrook, Kathleen T. Lacher, and Michael S. LaTour

Audience Judgments as the Potential Missing Link Between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of "My Funny Valentine"
Journal of the Academy of Marketing Science 2006 34: 8-18. [Abstract] [PDF] [References]  

Judy Harris and Edward A. Blair

Functional Compatibility Risk and Consumer Preference for Product Bundles
Journal of the Academy of Marketing Science 2006 34: 19-26. [Abstract] [PDF] [References]  

Janice Griffiths-Hemans and Rajiv Grover

Setting the Stage for Creative New Products: Investigating the Idea Fruition Process
Journal of the Academy of Marketing Science 2006 34: 27-39. [Abstract] [PDF] [References]  

Daekwan Kim, S. Tamer Cavusgil, and Roger J. Calantone

Information System Innovations and Supply Chain Management: Channel Relationships and Firm Performance
Journal of the Academy of Marketing Science 2006 34: 40-54. [Abstract] [PDF] [References]  

Dhruv Grewal and Joan Lindsey-Mullikin

The Moderating Role of the Price Frame on the Effects of Price Range and the Number of Competitors on Consumers' Search Intentions
Journal of the Academy of Marketing Science 2006 34: 55-62. [Abstract] [PDF] [References]  

Bulent Menguc and Seigyoung Auh

Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness
Journal of the Academy of Marketing Science 2006 34: 63-73. [Abstract] [PDF] [References]  

Michael Guiry, Anne W. Mägi, and Richard J. Lutz

Defining and Measuring Recreational Shopper Identity
Journal of the Academy of Marketing Science 2006 34: 74-83. [Abstract] [PDF] [References]  

Susanna H. S. Leong and May O. Lwin

Marketing and the Law: Seeking Exclusivity Over a Brand Naming System? The McDonald's Experience
Journal of the Academy of Marketing Science 2006 34: 84-85. [PDF]  

William Vetter and C. Jeanne Hill

Marketing and the Law: The Hunt for Online Trademark Infringers: The Internet, Gray Markets, and the Law Collide
Journal of the Academy of Marketing Science 2006 34: 85-87. [PDF] [References]  

Robert Viguerie, Anne Keaty, and Rajesh Srivastava

Marketing and the Law: The World Wide Reach of the Internet: Can a Company Protect Itself From the Jurisdiction of Foreign Courts?
Journal of the Academy of Marketing Science 2006 34: 87-88. [PDF]  

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