Tom J. Brown, Thomas E. Barry, Peter A. Dacin, and Richard F. Gunst

Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context
Journal of the Academy of Marketing Science 2005 33: 123-138. [Abstract] [PDF] [References]  

Elizabeth Cowley

Views From Consumers Next in Line: The Fundamental Attribution Error in a Service Setting
Journal of the Academy of Marketing Science 2005 33: 139-152. [Abstract] [PDF] [References]  

Cláudia Simões, Sally Dibb, and Raymond P. Fisk

Managing Corporate Identity: An Internal Perspective
Journal of the Academy of Marketing Science 2005 33: 153-168. [Abstract] [PDF] [References]  

Simon J. Bell, Seigyoung Auh, and Karen Smalley

Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs
Journal of the Academy of Marketing Science 2005 33: 169-183. [Abstract] [PDF] [References]  

Devon DelVecchio and Daniel C. Smith

Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk
Journal of the Academy of Marketing Science 2005 33: 184-196. [Abstract] [PDF] [References]  

José Antonio Rosa and Jelena Spanjol

Micro-Level Product-Market Dynamics: Shared Knowledge and Its Relationship to Market Development
Journal of the Academy of Marketing Science 2005 33: 197-216. [Abstract] [PDF] [References]  

Ronald J. Ferguson, Michèle Paulin, and Jasmin Bergeron

Contractual Governance, Relational Governance, and the Performance of Interfirm Service Exchanges: The Influence of Boundary-Spanner Closeness
Journal of the Academy of Marketing Science 2005 33: 217-234. [Abstract] [PDF] [References]  

Maureen Bourassa

Book Review: The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Journal of the Academy of Marketing Science 2005 33: 235-237. [PDF] [References]  

R. Zachary Finney and Angeline G. Close

Book Review: The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid
Journal of the Academy of Marketing Science 2005 33: 237-238. [PDF] [References]  

Dirceu Tornavoi de Carvalho

Book Review: Market Orientation, Corporate Culture and Business Performance
Journal of the Academy of Marketing Science 2005 33: 238-240. [PDF]  

Eric LeBlanc

Book Review: Study Abroad: Perspectives and Experiences From Business Schools Advances in International Marketing, Vol. 13
Journal of the Academy of Marketing Science 2005 33: 240-241. [PDF]  

Ben Lau and Peter Bowal

Just Say It, If You Dare
Journal of the Academy of Marketing Science 2005 33: 242-243. [PDF]  

René Sacasas

This Is Not Your Mommy’s "Barbie" or Is She? A Cultural Icon Struggles to Maintain Her Reputation
Journal of the Academy of Marketing Science 2005 33: 243-245. [PDF]  

Jordan M. Blanke

Sixth Circuit Decision Protects Secondary Market for Printer Cartridges
Journal of the Academy of Marketing Science 2005 33: 245-246. [PDF]  

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