Devon S. Johnson and Sundar Bharadwaj

Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation
Journal of the Academy of Marketing Science 2005 33: 3-18. [Abstract] [PDF] [References]  

Eric G. Harris, John C. Mowen, and Tom J. Brown

Re-examining Salesperson Goal Orientations: Personality Influencers, Customer Orientation, and Work Satisfaction
Journal of the Academy of Marketing Science 2005 33: 19-35. [Abstract] [PDF] [References]  

Christian Homburg, Wayne D. Hoyer, and Nicole Koschate

Customers’ Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter?
Journal of the Academy of Marketing Science 2005 33: 36-49. [Abstract] [PDF] [References]  

Xueming Luo, K. Sivakumar, and Sandra S. Liu

Globalization, Marketing Resources, and Performance: Evidence From China
Journal of the Academy of Marketing Science 2005 33: 50-65. [Abstract] [PDF] [References]  

Gadi Fibich, Arieh Gavious, and Oded Lowengart

The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects
Journal of the Academy of Marketing Science 2005 33: 66-78. [Abstract] [PDF] [References]  

Terry Bristol and Tamara F. Mangleburg

Not Telling the Whole Story: Teen Deception in Purchasing
Journal of the Academy of Marketing Science 2005 33: 79-95. [Abstract] [PDF] [References]  

Harvir S. Bansal, Shirley F. Taylor, and Yannik St. James

"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers’ Switching Behaviors
Journal of the Academy of Marketing Science 2005 33: 96-115. [Abstract] [PDF] [References]  

Robert J. Aalberts

Marketing and the Law: The Initial Interest Confusion Doctrine: Are Consumers Being Informed, Confused, or Hijacked on the Information Superhighway?
Journal of the Academy of Marketing Science 2005 33: 116-117. [PDF]  

Lynda J. Oswald and Stephen M. Ross

Marketing and the Law: When Is a Name Not a Name? Descriptive Versus Suggestive Marks
Journal of the Academy of Marketing Science 2005 33: 117-118. [PDF]  

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