George M. Zinkhan

Accessing Academic Research through an E-Database: Issues of Journal Quality and Knowledge Use
Journal of the Academy of Marketing Science 2004 32: 369-370. [PDF] [References]  

Rebecca J. Slotegraaf and Peter R. Dickson

The Paradox of a Marketing Planning Capability
Journal of the Academy of Marketing Science 2004 32: 371-385. [Abstract] [PDF] [References]  

Willem Verbeke, Frank Belschak, and Richard P. Bagozzi

The Adaptive Consequences of Pride in Personal Selling
Journal of the Academy of Marketing Science 2004 32: 386-402. [Abstract] [PDF] [References]  

Angela Hausman

Modeling the Patient-Physician Service Encounter: Improving Patient Outcomes
Journal of the Academy of Marketing Science 2004 32: 403-417. [Abstract] [PDF] [References]  

Margy P. Conchar, George M. Zinkhan, Cara Peters, and Sergio Olavarrieta

An Integrated Framework for the Conceptualization of Consumers’ Perceived-Risk Processing
Journal of the Academy of Marketing Science 2004 32: 418-436. [Abstract] [PDF] [References]  

Jeffrey W. Overby, Sarah Fisher Gardial, and Robert B. Woodruff

French versus American Consumers’ Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison
Journal of the Academy of Marketing Science 2004 32: 437-460. [Abstract] [PDF] [References]  

Peggy Cunningham and Raj Sisodia

Reviews of Books
Journal of the Academy of Marketing Science 2004 32: 461-467. [PDF] [References]  

Ann Morales Olazábal, Anita Cava, René Sacasas, Rita Marie Cain, Anne Keaty, Rajesh Srivastava, Robert Viguerie, Robert Moore, Melissa Moore, and Pearson Liddell

Marketing and the Law
Journal of the Academy of Marketing Science 2004 32: 468-472. [PDF]  

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