Satish Jayachandran, Kelly Hewett, and Peter Kaufman

Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process
Journal of the Academy of Marketing Science 2004 32: 219-233. [Abstract] [PDF] [References]  

Harvir S. Bansal, P. Gregory Irving, and Shirley F. Taylor

A Three-Component Model of Customer to Service Providers
Journal of the Academy of Marketing Science 2004 32: 234-250. [Abstract] [PDF] [References]  

Ming-Huei Hsieh, Shan-Ling Pan, and Rudy Setiono

Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis
Journal of the Academy of Marketing Science 2004 32: 251-270. [Abstract] [PDF] [References]  

Ruth N. Bolton, Katherine N. Lemon, and Peter C. Verhoef

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
Journal of the Academy of Marketing Science 2004 32: 271-292. [Abstract] [PDF] [References]  

Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli, and Bvsan Murthy

Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
Journal of the Academy of Marketing Science 2004 32: 293-311. [Abstract] [PDF] [References]  

Diana L. Haytko

Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers
Journal of the Academy of Marketing Science 2004 32: 312-328. [Abstract] [PDF] [References]  

Randi Priluck and Brian D. Till

The Role of Contingency Awareness, Involvement and Need for Cognition in Attitude Formation
Journal of the Academy of Marketing Science 2004 32: 329-344. [Abstract] [PDF] [References]  

Alma Mintu-Wimsatt and John L. Graham

Testing a Negotiation Model on Canadian Anglophone and Mexican Exporters
Journal of the Academy of Marketing Science 2004 32: 345-356. [Abstract] [PDF] [References]  

Christophe Van den Bulte

Multigeneration Innovation Diffusion and Intergeneration Time: A Cautionary Note
Journal of the Academy of Marketing Science 2004 32: 357-360. [Abstract] [PDF] [References]  

Jae H. Pae and Donald R. Lehmann

Intergeneration Time Effects
Journal of the Academy of Marketing Science 2004 32: 361-362. [PDF] [References]  

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