Sheth Foundation Award
Journal of the Academy of Marketing Science 2004 32: 111. [PDF]  

Simon J. Bell, Bülent Mengüç, and Sara L. Stefani

When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints
Journal of the Academy of Marketing Science 2004 32: 112-126. [Abstract] [PDF] [References]  

William H. Murphy, Peter A. Dacin, and Neil M. Ford

Sales Contest Effectiveness: An Examination of Sales Contest Design Preferences of Field Sales Forces
Journal of the Academy of Marketing Science 2004 32: 127-143. [Abstract] [PDF] [References]  

Christian Homburg and Ruth M. Stock

The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis
Journal of the Academy of Marketing Science 2004 32: 144-158. [Abstract] [PDF] [References]  

Jochen Wirtz and Doreen Kum

Consumer Cheating on Service Guarantees
Journal of the Academy of Marketing Science 2004 32: 159-175. [Abstract] [PDF] [References]  

Fabio Ancarani and Venkatesh Shankar

Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension
Journal of the Academy of Marketing Science 2004 32: 176-187. [Abstract] [PDF] [References]  

Eric Fang, Robert W. Palmatier, and Kenneth R. Evans

Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China
Journal of the Academy of Marketing Science 2004 32: 188-202. [Abstract] [PDF] [References]  

Susan M. Keaveney

Reviews of Books
Journal of the Academy of Marketing Science 2004 32: 203-211. [PDF] [References]  

Ann Morales Olazábal, Anita Cava, René Sacasas, and Linda Christiansen

Marketing and the Law
Journal of the Academy of Marketing Science 2004 32: 212-213. [PDF]  

René Sacasas

Marketing and the Law
Journal of the Academy of Marketing Science 2004 32: 213-214. [PDF]  

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