Isabelle Maignan and O. C. Ferrell

Corporate Social Responsibility and Marketing: An Integrative Framework
Journal of the Academy of Marketing Science 2004 32: 3-19. [Abstract] [PDF] [References]  

George R. Franke, Bruce A. Huhmann, and David L. Mothersbaugh

Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products
Journal of the Academy of Marketing Science 2004 32: 20-31. [Abstract] [PDF] [References]  

Dong-Jin Lee, M. Joseph Sirgy, James R. Brown, and Monroe Murphy Bird

Importers’ Benevolence toward their Foreign Export Suppliers
Journal of the Academy of Marketing Science 2004 32: 32-48. [Abstract] [PDF] [References]  

Richard G. Netemeyer, Thomas Brashear-Alejandro, and James S. Boles

A Cross-National Model of Job-Related Outcomes of Work Role and Family Role Variables: A Retail Sales Context
Journal of the Academy of Marketing Science 2004 32: 49-60. [Abstract] [PDF] [References]  

Subroto Roy, K. Sivakumar, and Ian F. Wilkinson

Innovation Generation in Supply Chain Relationships: A Conceptual Model and Research Propositions
Journal of the Academy of Marketing Science 2004 32: 61-79. [Abstract] [PDF] [References]  

George Balabanis and Adamantios Diamantopoulos

Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
Journal of the Academy of Marketing Science 2004 32: 80-95. [Abstract] [PDF] [References]  

Peggy Cunningham

Reviews of Books
Journal of the Academy of Marketing Science 2004 32: 96. [PDF]  

Robert V. Kozinets

Reviews of Books: Time, Space, and the Market: Retroscapes Rising
Journal of the Academy of Marketing Science 2004 32: 96-98. [PDF] [References]  

Douglas Reid

Reviews of Books: Marketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food Industry
Journal of the Academy of Marketing Science 2004 32: 98-99. [PDF] [References]  

E. Stephen Grant

Buyer-Approved Selling: Sales Strategies from the Buyers Side of the Desk
Journal of the Academy of Marketing Science 2004 32: 99-100. [PDF]  

Russell Casey Clayton

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Journal of the Academy of Marketing Science 2004 32: 100-101. [PDF] [References]  

Karen Gantt

Marketing and the Law: Revisiting the Scope of Lanham Act Protection
Journal of the Academy of Marketing Science 2004 32: 102-103. [PDF]  

Anita M. Moorman

Marketing and the Law: Sports Artist & the First Amendment Beat Tiger Woods’s Right of Publicity
Journal of the Academy of Marketing Science 2004 32: 103-104. [PDF]  

Jeffrey M. Samuels and Linda B. Samuels

Marketing and the Law: United States Finally Joins Madrid Protocol
Journal of the Academy of Marketing Science 2004 32: 104-105. [PDF]  

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