George M. Zinkhan

A Look to the Future of JAMS: Three Years Out, Thirty Years Out...
Journal of the Academy of Marketing Science 2003 31: 225-228. [PDF] [References]  

Youjae Yi and Hoseong Jeon

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Journal of the Academy of Marketing Science 2003 31: 229-240. [Abstract] [PDF] [References]  

Yikuan Lee and Gina Colarelli O'Connor

New Product Launch Strategy for Network Effects Products
Journal of the Academy of Marketing Science 2003 31: 241-255. [Abstract] [PDF] [References]  

Jane W. Licata, John C. Mowen, Eric G. Harris, and Tom J. Brown

On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach
Journal of the Academy of Marketing Science 2003 31: 256-271. [Abstract] [PDF] [References]  

Emin Babakus, Ugur Yavas, Osman M. Karatepe, and Turgay Avci

The Effect of Management Commitment to Service Quality on Employees' Affective and Performance Outcomes
Journal of the Academy of Marketing Science 2003 31: 272-286. [Abstract] [PDF] [References]  

Anna S. Mattila

The Impact of Cognitive Inertia on Postconsumption Evaluation Processes
Journal of the Academy of Marketing Science 2003 31: 287-299. [Abstract] [PDF] [References]  

James A. Roberts, Chris Manolis, and John F. Tanner, Jr.

Family Structure, Materialism, and Compulsive Buying: A Reinquiry and Extension
Journal of the Academy of Marketing Science 2003 31: 300-311. [Abstract] [PDF] [References]  

Rajesh K. Chandy, Christian Homburg, Debbie MacInnis, Scott B. MacKenzie, Cheryl Nakata, Amy L. Ostrom, A. Parasuraman, Jagdip Singh, Daniel C. Smith, Shirley Taylor, Glenn B. Voss, and Robert B. Woodruff

Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Journal of the Academy of Marketing Science 2003 31: 312-313. [PDF] [References]  

A. Parasuraman

Reflections on Contributing to a Discipline Through Research and Writing
Journal of the Academy of Marketing Science 2003 31: 314-318. [PDF] [References]  

Daniel C. Smith

The Importance and Challenges of Being Interesting
Journal of the Academy of Marketing Science 2003 31: 319-322. [PDF] [References]  

Scott B. MacKenzie

The Dangers of Poor Construct Conceptualization
Journal of the Academy of Marketing Science 2003 31: 323-326. [PDF] [References]  

Robert B. Woodruff

Serving the Marketing Discipline Through Journal Reviews
Journal of the Academy of Marketing Science 2003 31: 327-330. [PDF] [References]  

Jagdip Singh

A Reviewer's Gold
Journal of the Academy of Marketing Science 2003 31: 331-336. [PDF] [References]  

Amy L. Ostrom

Achieving "Reviewer Readiness"
Journal of the Academy of Marketing Science 2003 31: 337-340. [PDF] [References]  

Shirley Taylor

Big R (Versus Little R) Reviewers: The Anonymous Coauthor
Journal of the Academy of Marketing Science 2003 31: 341-343. [PDF] [References]  

Debbie MacInnis

Responsibilities of a Good Reviewer: Lessons Learned from Kindergarten
Journal of the Academy of Marketing Science 2003 31: 344-345. [PDF] [References]  

Cheryl Nakata

A Philosophy of Reviewing: Taking Cues from Henry James
Journal of the Academy of Marketing Science 2003 31: 346-347. [PDF] [References]  

Christian Homburg

Publishing Processes in the Academic Marketing Discipline in the United States: A German Perspective
Journal of the Academy of Marketing Science 2003 31: 348-350. [PDF] [References]  

Rajesh K. Chandy

Research as Innovation: Rewards, Perils, and Guideposts for Research and Reviews in Marketing
Journal of the Academy of Marketing Science 2003 31: 351-355. [PDF] [References]  

Glenn B. Voss

Formulating Interesting Research Questions
Journal of the Academy of Marketing Science 2003 31: 356-359. [PDF] [References]  

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