P. Rajan Varadarajan

From the Editor
Journal of the Academy of Marketing Science 2002 30: 285. [PDF]  

A. Parasuraman and George M. Zinkhan

Marketing to and Serving Customers through the Internet: An Overview and Research Agenda
Journal of the Academy of Marketing Science 2002 30: 286-295. [Abstract] [PDF] [References]  

P. Rajan Varadarajan and Manjit S. Yadav

Marketing Strategy and the Internet: An Organizing Framework
Journal of the Academy of Marketing Science 2002 30: 296-312. [Abstract] [PDF] [References]  

Mohanbir Sawhney and Jeff Zabin

Managing and Measuring Relational Equity in the Network Economy
Journal of the Academy of Marketing Science 2002 30: 313-332. [Abstract] [PDF] [References]  

Richard T. Watson, Leyland F. Pitt, Pierre Berthon, and George M. Zinkhan

U-Commerce: Expanding the Universe of Marketing
Journal of the Academy of Marketing Science 2002 30: 333-347. [Abstract] [PDF] [References]  

Sridhar Balasubraman, Robert A. Peterson, and Sirkka L. Jarvenpaa

Exploring the Implications of M-Commerce for Markets and Marketing
Journal of the Academy of Marketing Science 2002 30: 348-361. [Abstract] [PDF] [References]  

Valarie A. Zeithaml, A. Parasuraman, and Arvind Malhotra

Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge
Journal of the Academy of Marketing Science 2002 30: 362-375. [Abstract] [PDF] [References]  

David W. Stewart and Paul A. Pavlou

From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media
Journal of the Academy of Marketing Science 2002 30: 376-396. [Abstract] [PDF] [References]  

David Luna, Laura A. Peracchio, and María D. de Juan

Cross-Cultural and Cognitive Aspects of Web Site Navigation
Journal of the Academy of Marketing Science 2002 30: 397-410. [Abstract] [PDF] [References]  

Raymond R. Burke

Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store
Journal of the Academy of Marketing Science 2002 30: 411-432. [Abstract] [PDF] [References]  

Xing Pan, Brian T. Ratchford, and Venkatesh Shankar

Can Price Dispersion in Online Markets be Explained by Differences in E-Tailer Service Quality?
Journal of the Academy of Marketing Science 2002 30: 433-445. [Abstract] [PDF] [References]  

Michael D. Smith

The Impact of Shopbots on Electronic Markets
Journal of the Academy of Marketing Science 2002 30: 446-454. [Abstract] [PDF] [References]  

Roland T. Rust, P. K. Kannan, and Na Peng

The Customer Economics of Internet Privacy
Journal of the Academy of Marketing Science 2002 30: 455-464. [Abstract] [PDF] [References]  

David J. Reibstein

What Attracts Customers to Online Stores, and What Keeps Them Coming Back?
Journal of the Academy of Marketing Science 2002 30: 465-473. [Abstract] [PDF] [References]  

Vijay Mahajan, Raji Srinivasan, and Jerry Wind

The Dot.com Retail Failures of 2000: Were There Any Winners?
Journal of the Academy of Marketing Science 2002 30: 474-486. [Abstract] [PDF] [References]  

Kirthi Kalyanam and Shelby McIntyre

The E-Marketing Mix: A Contribution of the E-Tailing Wars
Journal of the Academy of Marketing Science 2002 30: 487-499. [Abstract] [PDF] [References]  

Das Narayandas, Mary Caravella, and John Deighton

The Impact of Internet Exchanges on Business-to-Business Distribution
Journal of the Academy of Marketing Science 2002 30: 500-505. [Abstract] [PDF] [References]  

Sandy D. Jap

Online Reverse Auctions: Issues, Themes, and Prospects for the Future
Journal of the Academy of Marketing Science 2002 30: 506-525. [Abstract] [PDF] [References]  

Cumulative Bibliography: Volume 20.1–Volume 30.4
Journal of the Academy of Marketing Science 2002 30: 528-534. [PDF] [References]  

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