Jeffrey B. Schmidt and Roger J. Calantone

Escalation of Commitment during New Product Development
Journal of the Academy of Marketing Science 2002 30: 103-118. [Abstract] [PDF] [References]  

Dena Cox and Anthony D. Cox

Beyond First Impressions: The Effects of Repeated Exposure on Consumer Liking of Visually Complex and Simple Product Designs
Journal of the Academy of Marketing Science 2002 30: 119-130. [Abstract] [PDF] [References]  

Valerie A. Taylor and William O. Bearden

The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity
Journal of the Academy of Marketing Science 2002 30: 131-140. [Abstract] [PDF] [References]  

C. Jay Lambe, Robert E. Spekman, and Shelby D. Hunt

Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test
Journal of the Academy of Marketing Science 2002 30: 141-158. [Abstract] [PDF] [References]  

Karen Norman Kennedy, Felicia G. Lassk, and Jerry R. Goolsby

Customer Mind-Set of Employees throughout the Organization
Journal of the Academy of Marketing Science 2002 30: 159-171. [Abstract] [PDF] [References]  

Reviews of Books
Journal of the Academy of Marketing Science 2002 30: 172-180. [PDF]  

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