P. Rajan Varadarajan

Journal of the Academy of Marketing Science: Editorial Policies
Journal of the Academy of Marketing Science 2002 30: 3-4. [PDF]  

Amy K. Smith and Ruth N. Bolton

The Effect of Customers’ Emotional Responses to Service Failures on Their Recovery Effort Evaluations and Satisfaction Judgments
Journal of the Academy of Marketing Science 2002 30: 5-23. [Abstract] [PDF] [References]  

David I. Gilliland and Daniel C. Bello

Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels
Journal of the Academy of Marketing Science 2002 30: 24-43. [Abstract] [PDF] [References]  

Julie A. Ruth, Frédéric F. Brunel, and Cele C. Otnes

Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context
Journal of the Academy of Marketing Science 2002 30: 44-58. [Abstract] [PDF] [References]  

Thomas S. Gruca, D. Sudharshan, and K. Ravi Kumar

Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market
Journal of the Academy of Marketing Science 2002 30: 59-69. [Abstract] [PDF] [References]  

Simon J. Bell, Gregory J. Whitwell, and Bryan A. Lukas

Schools of Thought in Organizational Learning
Journal of the Academy of Marketing Science 2002 30: 70-86. [Abstract] [PDF] [References]  

Reviews of Books
Journal of the Academy of Marketing Science 2002 30: 87-93. [PDF]  

Ann Morales Olazábal, Anita Cava, and René Sacasas

Marketing and the Law
Journal of the Academy of Marketing Science 2002 30: 94-96. [PDF]  

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