W. Thomas Anderson, Jr and Mark I. Alpert

Subject-Anticipated Versus Experimentally-Derived Measures of influence: Advertising Implications
Journal of the Academy of Marketing Science 1975 3: 119-128. [PDF] [References]  

Christopher C. Binkert, James A. Brunner, and Jack L. Simonetti

The Use of Life Style Segmentation to Determine if CATV Subscribers Are Really Different
Journal of the Academy of Marketing Science 1975 3: 129-136. [PDF] [References]  

James S. West and A.B. Blankenship

The Physician and the Marketing Concept
Journal of the Academy of Marketing Science 1975 3: 137-147. [PDF] [References]  

Thomas L. Brown and James W. Gentry

Analysis of Risk and Risk-Reduction Strategies- A Multiple Product Case
Journal of the Academy of Marketing Science 1975 3: 148-160. [PDF] [References]  

Bruce Gunn

The Anatomy of the Macro Marketing System
Journal of the Academy of Marketing Science 1975 3: 161-171. [PDF] [References]  

John H. Hallaq

Adjustment for Bias in Discriminant Analysis
Journal of the Academy of Marketing Science 1975 3: 172-181. [PDF] [References]  

Richard T. Hise, John K. Ryans, and Willem Van't Spijker

Theory in Consumer Behavior: A Status Report
Journal of the Academy of Marketing Science 1975 3: 182-191. [PDF] [References]  

Tanniru R. Rao

Validation of Stochastic Models: Some Perspectives
Journal of the Academy of Marketing Science 1975 3: 192-199. [PDF] [References]  

Bert Rosenbloom

Distance and Number of Retail Stores: Land Area As a Proxy for Distance
Journal of the Academy of Marketing Science 1975 3: 200-204. [PDF] [References]  

William L. Shanklin

Reflections on the Future of Marketing
Journal of the Academy of Marketing Science 1975 3: 205-213. [PDF] [References]  

W. Bruce Weale and Eldon J. Nosari

An Investigation into Area Potential for Growth in Retail Sales
Journal of the Academy of Marketing Science 1975 3: 214-222. [PDF] [References]  

Gerald Albaum, Roger Best, and Del I. Hawkins

The Marketing of Hamburger Buns: An Improved Model for Prediction
Journal of the Academy of Marketing Science 1975 3: 223-231. [PDF] [References]  

James E. Haefner

Unofficial FTC Judgments of Deception Vs. Adults' and Students' Judgments of Deception
Journal of the Academy of Marketing Science 1975 3: 232-243. [PDF] [References]  

Raymond L. Horton

The Effects of Incorrect Specification of the Minkowski Metric: A Simulation Experiment
Journal of the Academy of Marketing Science 1975 3: 244-258. [PDF] [References]  

Merritt L. Kastens

Food, Food Prices and Price/ Earning Ratios
Journal of the Academy of Marketing Science 1975 3: 259-264. [PDF] [References]  

L.J. Konopa and N.L. Enrick

Coping with Sales Decay: Case and Techniques1
Journal of the Academy of Marketing Science 1975 3: 265-271. [PDF] [References]  

V. Kanti Prasad

Evoked Set Size-Personality Correlates and Mediating Variables
Journal of the Academy of Marketing Science 1975 3: 272-279. [PDF] [References]  

William A. Staples

Consumer Inputs to Public Policy Programs
Journal of the Academy of Marketing Science 1975 3: 280-286. [PDF] [References]  

Bruce L. Stern and Gregory M. Gazda

Risky Shift: An Empirical Investigation and Implications for Industrial Buying Behavior and Marketing Management
Journal of the Academy of Marketing Science 1975 3: 287-295. [PDF] [References]  

John E. Swan and C.P. Rao

The Critical Incident Technique: A Flexible Method for the Identification of Salient Product Attributes
Journal of the Academy of Marketing Science 1975 3: 296-308. [PDF] [References]  

Arch G. Woodside and Ruth Andress

CAD Eight Years Later
Journal of the Academy of Marketing Science 1975 3: 309-313. [PDF] [References]  

Richard P. Bagozzi

Social Exchange in Marketing
Journal of the Academy of Marketing Science 1975 3: 314-327. [PDF] [References]  

Charles M. Futrell

Salesmen's Reward Systems: A Comparative Approach
Journal of the Academy of Marketing Science 1975 3: 328-336. [PDF] [References]  

Shlomo I. Lampert and Larry J. Rosenberg

Word of Mouth Activity As Information Search : A Reappraisal
Journal of the Academy of Marketing Science 1975 3: 337-354. [PDF] [References]  

William B. Locander and Richard W. Scamell

A Conceptual Approach to Planning New Product Introductions in Sets
Journal of the Academy of Marketing Science 1975 3: 355-368. [PDF] [References]  

George Rissmann

Strategies for Sales Force Management
Journal of the Academy of Marketing Science 1975 3: 369-382. [Abstract] [PDF] [References]  

Robert L. Anderson, Thomas E. Barry, and Barry P. Johnson

Return on Advertising: Another Approach
Journal of the Academy of Marketing Science 1975 3: 383-395. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.