Peter M. Banting and Randolph E. Ross

Canada: Obstacles and Opportunities
Journal of the Academy of Marketing Science 1975 3: 1-19. [PDF] [References]  

M. James Dunn and Boyd M. Harnden

Interface of Marketing and R&D Personnel in the Product Innovation Stream
Journal of the Academy of Marketing Science 1975 3: 20-33. [PDF] [References]  

Thomas P. Hustad, Charles S. Mayer, and Thomas W. Whipple

Consideration of Context Differences in Product Evaluation and Market Segmentation
Journal of the Academy of Marketing Science 1975 3: 34-47. [PDF] [References]  

George S. Lane and Gayne L. Watson

A Canadian Replication of Mason Haire's 'Shopping List' Study
Journal of the Academy of Marketing Science 1975 3: 48-59. [PDF] [References]  

G.H.G. McDougall and J.N. Fry

Source and Message Content Credibility in Retail Advertisements
Journal of the Academy of Marketing Science 1975 3: 60-68. [PDF] [References]  

Bent Stidsen

Market Segmentation, Advertising and the Concept of Communication Systems
Journal of the Academy of Marketing Science 1975 3: 69-84. [PDF] [References]  

Robert W. Sweitzer

Determinant Attribute Segmentation
Journal of the Academy of Marketing Science 1975 3: 85-98. [PDF] [References]  

Ronald E. Turner

Sales Force Specialization
Journal of the Academy of Marketing Science 1975 3: 99-108. [PDF] [References]  

Robert G. Wyckham

Spending Attitudes of Consumers: Pilot Studies in French and English Canada
Journal of the Academy of Marketing Science 1975 3: 109-118. [PDF] [References]  

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