Peter R. Dickson, Paul W. Farris, and Willem J.M.I. Verbeke

Dynamic Strategic Thinking
Journal of the Academy of Marketing Science 2001 29: 216-237. [Abstract] [PDF] [References]  

R. Venkatesh, Goutam Challagalla, and Ajay K. Kohli

Heterogeneity in Sales Districts: Beyond Individual-Level Predictors of Satisfaction and Performance
Journal of the Academy of Marketing Science 2001 29: 238-254. [Abstract] [PDF] [References]  

Cheryl Nakata and K. Sivakumar

Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture
Journal of the Academy of Marketing Science 2001 29: 255-276. [Abstract] [PDF] [References]  

Les Carlson, Russell N. Laczniak, and Ann Walsh

Socializing Children about Television: An Intergenerational Study
Journal of the Academy of Marketing Science 2001 29: 277-289. [Abstract] [PDF] [References]  

Judy A. Wagner, Noreen M. Klein, and Janet E. Keith

Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers
Journal of the Academy of Marketing Science 2001 29: 290-307. [Abstract] [PDF] [References]  

Kevin Mason, Thomas Jensen, Scot Burton, and Dave Roach

The Accuracy of Brand and Attribute Judgments: The Role of Information Relevancy, Product Experience, and Attribute-Relationship Schemata
Journal of the Academy of Marketing Science 2001 29: 308-318. [Abstract] [PDF] [References]  

Reviews of Books
Journal of the Academy of Marketing Science 2001 29: 319-327. [PDF]  

Ann Morales Olazábal, Anita Cava, and René Sacasas

Marketing and the Law
Journal of the Academy of Marketing Science 2001 29: 328-332. [PDF]  

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