Christian Homburg, John P. Workman, Jr., and Ove Jensen

Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure
Journal of the Academy of Marketing Science 2000 28: 459-478. [Abstract] [PDF] [References]  

Elliot Maltz and Ajay K. Kohli

Reducing Marketing’s Conflict with Other Functions: The Differential Effects of Integrating Mechanisms
Journal of the Academy of Marketing Science 2000 28: 479-492. [Abstract] [PDF] [References]  

Constantine S. Katsikeas, Leonidas C. Leonidou, and Neil A. Morgan

Firm-Level Export Performance Assessment: Review, Evaluation, and Development
Journal of the Academy of Marketing Science 2000 28: 493-511. [Abstract] [PDF] [References]  

Kenneth R. Evans, Robert E. Kleine, III, Timothy D. Landry, and Lawrence A. Crosby

How First Impressions of a Customer Impact Effectiveness in an Initial Sales Encounter
Journal of the Academy of Marketing Science 2000 28: 512-526. [Abstract] [PDF] [References]  

Ken Matsuno, John T. Mentzer, and Joseph O. Rentz

A Refinement and Validation of the MARKOR Scale
Journal of the Academy of Marketing Science 2000 28: 527-539. [Abstract] [PDF] [References]  

Reviews of Books
Journal of the Academy of Marketing Science 2000 28: 540-548. [PDF]  

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