Joseph P. Cannon, Ravi S. Achrol, and Gregory T. Gundlach

Contracts, Norms, and Plural Form Governance
Journal of the Academy of Marketing Science 2000 28: 180-194. [Abstract] [PDF] [References]  

Boonghee Yoo, Naveen Donthu, and Sungho Lee

An Examination of Selected Marketing Mix Elements and Brand Equity
Journal of the Academy of Marketing Science 2000 28: 195-211. [Abstract] [PDF] [References]  

C. Jay Lambe, Robert E. Spekman, and Shelby D. Hunt

Interimistic Relational Exchange: Conceptualization and Propositional Development
Journal of the Academy of Marketing Science 2000 28: 212-225. [Abstract] [PDF] [References]  

Richard Speed and Peter Thompson

Determinants of Sports Sponsorship Response
Journal of the Academy of Marketing Science 2000 28: 226-238. [Abstract] [PDF] [References]  

Bryan A. Lukas and O. C. Ferrell

The Effect of Market Orientation on Product Innovation
Journal of the Academy of Marketing Science 2000 28: 239-247. [Abstract] [PDF] [References]  

Michael J. Barone, Anthony D. Miyazaki, and Kimberly A. Taylor

The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
Journal of the Academy of Marketing Science 2000 28: 248-262. [Abstract] [PDF] [References]  

Mark C. Johlke, Dale F. Duhan, Roy D. Howell, and Robert W. Wilkes

An Integrated Model of Sales Managers’ Communication Practices
Journal of the Academy of Marketing Science 2000 28: 263-277. [Abstract] [PDF] [References]  

R. Kenneth Teas and Sanjeev Agarwal

The Effects of Extrinsic Product Cues on Consumers’ Perceptions of Quality, Sacrifice, and Value
Journal of the Academy of Marketing Science 2000 28: 278-290. [Abstract] [PDF] [References]  

J. Chris White, Lisa C. Troy, and R. Nicholas Gerlich

The Role of Slotting Fees and Introductory Allowances in Retail Buyers’ New-Product Acceptance Decisions
Journal of the Academy of Marketing Science 2000 28: 291-298. [Abstract] [PDF] [References]  

Deborah J. Webb, Corliss L. Green, and Thomas G. Brashear

Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations
Journal of the Academy of Marketing Science 2000 28: 299-309. [Abstract] [PDF] [References]  

Reviews of Books
Journal of the Academy of Marketing Science 2000 28: 310-315. [PDF]  

Ann C. Morales, Anita Cava, and René Sacasas

Marketing and the Law
Journal of the Academy of Marketing Science 2000 28: 316-320. [PDF]  

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