Scott B. MacKenzie, Philip M. Podsakoff, and Julie Beth Paine

Do Citizenship Behaviors Matter More for Managers Than for Salespeople?
Journal of the Academy of Marketing Science 1999 27: 396-410. [Abstract] [PDF] [References]  

William E. Baker and James M. Sinkula

The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance
Journal of the Academy of Marketing Science 1999 27: 411-427. [Abstract] [PDF] [References]  

Charles S. Areni, Dale F. Duhan, and Pamela Kiecker

Point-of-Purchase Displays, Product Organization, and Brand Purchase Likelihoods
Journal of the Academy of Marketing Science 1999 27: 428-441. [Abstract] [PDF] [References]  

Aviv Shoham and Avi Fiegenbaum

Extending the Competitive Marketing Strategy Paradigm: The Role of Strategic Reference Points Theory
Journal of the Academy of Marketing Science 1999 27: 442-454. [Abstract] [PDF] [References]  

Isabelle Maignan, O. C. Ferrell, and G. Tomas M. Hult

Corporate Citizenship: Cultural Antecedents and Business Benefits
Journal of the Academy of Marketing Science 1999 27: 455-469. [Abstract] [PDF] [References]  

Scot Burton, Judith A. Garretson, and Anne M. Velliquette

Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions
Journal of the Academy of Marketing Science 1999 27: 470-480. [Abstract] [PDF] [References]  

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