Naresh K. Malhotra

Guest Editorial: The Past, Present, and Future of the Marketing Discipline
Journal of the Academy of Marketing Science 1999 27: 116-119. [PDF] [References]  

P. Rajan Varadarajan and Satish Jayachandran

Marketing Strategy: An Assessment of the State of the Field and Outlook
Journal of the Academy of Marketing Science 1999 27: 120-143. [Abstract] [PDF] [References]  

Shelby D. Hunt

The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory
Journal of the Academy of Marketing Science 1999 27: 144-159. [Abstract] [PDF] [References]  

Naresh K. Malhotra, Mark Peterson, and Susan Bardi Kleiser

Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century
Journal of the Academy of Marketing Science 1999 27: 160-183. [Abstract] [PDF] [References]  

Richard P. Bagozzi, Mahesh Gopinath, and Prashanth U. Nyer

The Role of Emotions in Marketing
Journal of the Academy of Marketing Science 1999 27: 184-206. [Abstract] [PDF] [References]  

Kent B. Monroe and Angela Y. Lee

Remembering versus Knowing: Issues in Buyers’ Processing of Price Information
Journal of the Academy of Marketing Science 1999 27: 207-225. [Abstract] [PDF] [References]  

Gary L. Frazier

Organizing and Managing Channels of Distribution
Journal of the Academy of Marketing Science 1999 27: 226-240. [Abstract] [PDF] [References]  

Barton A. Weitz and Kevin D. Bradford

Personal Selling and Sales Management: A Relationship Marketing Perspective
Journal of the Academy of Marketing Science 1999 27: 241-254. [Abstract] [PDF] [References]  

Robert A. Peterson, Karen H. Smith, and Philip C. Zerrillo

Trademark Dilution and the Practice of Marketing
Journal of the Academy of Marketing Science 1999 27: 255-268. [Abstract] [PDF] [References]  

Seymour Sudman and Edward Blair

Sampling in the Twenty-First Century
Journal of the Academy of Marketing Science 1999 27: 269-277. [Abstract] [PDF] [References]  

Reviews of Books
Journal of the Academy of Marketing Science 1999 27: 278-283. [PDF]  

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