Jean L. Johnson

Strategic Integration in Industrial Distribution Channels: Managing the Interfirm Relationship as a Strategic Asset
Journal of the Academy of Marketing Science 1999 27: 4-18. [Abstract] [PDF] [References]  

Anusorn Singhapakdi, Scott J. Vitell, and George R. Franke

Antecedents, Consequences, and Mediating Effects of Perceived Moral Intensity and Personal Moral Philosophies
Journal of the Academy of Marketing Science 1999 27: 19-36. [Abstract] [PDF] [References]  

Minakshi Trivedi

Using Variety-Seeking-Based Segmentation to Study Promotional Response
Journal of the Academy of Marketing Science 1999 27: 37-49. [Abstract] [PDF] [References]  

Thomas L. Baker, Penny M. Simpson, and Judy A. Siguaw

The Impact of Suppliers’ Perceptions of Reseller Market Orientation on Key Relationship Constructs
Journal of the Academy of Marketing Science 1999 27: 50-57. [Abstract] [PDF] [References]  

Emin Babakus, David W. Cravens, Mark Johnston, and William C. Moncrief

The Role of Emotional Exhaustion in Sales Force Attitude and Behavior Relationships
Journal of the Academy of Marketing Science 1999 27: 58-70. [Abstract] [PDF] [References]  

Jagdish N. Sheth and Rajendra S. Sisodia

Revisiting Marketing’s Lawlike Generalizations
Journal of the Academy of Marketing Science 1999 27: 71-87. [Abstract] [PDF] [References]  

P. Rajan Varadarajan

Strategy Content and Process Perspectives Revisited
Journal of the Academy of Marketing Science 1999 27: 88-100. [PDF] [References]  

Roger A. Kerin and Raj Sethuraman

"Revisiting Marketing’s Lawlike Generalizations": A Comment
Journal of the Academy of Marketing Science 1999 27: 101-104. [PDF] [References]  

Reviews of Books and Software
Journal of the Academy of Marketing Science 1999 27: 105-111. [PDF]  

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