Roger A. Kerin and Raj Sethuraman

Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies
Journal of the Academy of Marketing Science 1998 26: 260-273. [Abstract] [PDF] [References]  

Ikechi Ekeledo and K. Sivakumar

Foreign Market Entry Mode Choice of Service Firms: A Contingency Perspective
Journal of the Academy of Marketing Science 1998 26: 274-292. [Abstract] [PDF] [References]  

Scot Burton, Donald R. Lichtenstein, Richard G. Netemeyer, and Judith A. Garretson

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates
Journal of the Academy of Marketing Science 1998 26: 293-306. [Abstract] [PDF] [References]  

Aviv Shoham, Gregory M. Rose, and Lynn R. Kahle

Marketing of Risky Sports: From Intention to Action
Journal of the Academy of Marketing Science 1998 26: 307-321. [Abstract] [PDF] [References]  

Jule B. Gassenheimer, Franklin S. Houston, and J. Charlene Davis

The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions
Journal of the Academy of Marketing Science 1998 26: 322-337. [Abstract] [PDF] [References]  

Kay M. Palan

Relationships between Family Communication and Consumer Activities of Adolescents: An Exploratory Study
Journal of the Academy of Marketing Science 1998 26: 338-349. [Abstract] [PDF] [References]  

Reviews of Books
Journal of the Academy of Marketing Science 1998 26: 350-355. [PDF]  

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