Nancy Stephens and Kevin P. Gwinner

Why Don’t Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior
Journal of the Academy of Marketing Science 1998 26: 172-189. [Abstract] [PDF] [References]  

Neil A. Morgan and Nigel F. Piercy

Interactions between Marketing and Quality at the SBU Level: Influences and Outcomes
Journal of the Academy of Marketing Science 1998 26: 190-208. [Abstract] [PDF] [References]  

Robert F. Hurley and Hooman Estelami

Alternative Indexes for Monitoring Customer Perceptions of Service Quality: A Comparative Evaluation in a Retail Context
Journal of the Academy of Marketing Science 1998 26: 209-221. [Abstract] [PDF] [References]  

Nigel F. Piercy

Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process
Journal of the Academy of Marketing Science 1998 26: 222-236. [Abstract] [PDF] [References]  

David W. Cravens

Implementation Strategies in the Market-Driven Strategy Era
Journal of the Academy of Marketing Science 1998 26: 237-241. [PDF] [References]  

Evert Gummesson

Implementation Requires a Relationship Marketing Paradigm
Journal of the Academy of Marketing Science 1998 26: 242-249. [PDF] [References]  

Reviews of Books
Journal of the Academy of Marketing Science 1998 26: 250-255. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.