Mary C. Gilly, John L. Graham, Mary Finley Wolfinbarger, and Laura J. Yale

A Dyadic Study of Interpersonal Information Search
Journal of the Academy of Marketing Science 1998 26: 83-100. [Abstract] [PDF] [References]  

Kevin P. Gwinner, Dwayne D. Gremler, and Mary Jo Bitner

Relational Benefits in Services Industries: The Customer’s Perspective
Journal of the Academy of Marketing Science 1998 26: 101-114. [Abstract] [PDF] [References]  

Robert F. Hurley

Customer Service Behavior in Retail Settings: A Study of the Effect of Service Provider Personality
Journal of the Academy of Marketing Science 1998 26: 115-127. [Abstract] [PDF] [References]  

Michael J. Dorsch, Scott R. Swanson, and Scott W. Kelley

The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers
Journal of the Academy of Marketing Science 1998 26: 128-142. [Abstract] [PDF] [References]  

John Kim, Jeen-Su Lim, and Mukesh Bhargava

The Role of Affect in Attitude Formation: A Classical Conditioning Approach
Journal of the Academy of Marketing Science 1998 26: 143-152. [Abstract] [PDF] [References]  

Reviews of Books, Software, and Videos
Journal of the Academy of Marketing Science 1998 26: 153-162. [PDF]  

Anita Cava, René Sacasas, and Larry A. DiMatteo

Marketing and the Law
Journal of the Academy of Marketing Science 1998 26: 163-164. [PDF]  

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