Journal of the Academy of Marketing Science

 

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Contents: WINTER 1998, Volume 26, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

A. Parasuraman

Journal of the Academy of Marketing Science 1998 26: 3-5. [PDF] [References]  

Rama K. Jayanti and Alvin C. Burns

Journal of the Academy of Marketing Science 1998 26: 6-15. [Abstract] [PDF] [References]  

Michael L. Boorom, Jerry R. Goolsby, and Rosemary P. Ramsey

Journal of the Academy of Marketing Science 1998 26: 16-30. [Abstract] [PDF] [References]  

C. B. Bhattacharya

Journal of the Academy of Marketing Science 1998 26: 31-44. [Abstract] [PDF] [References]  

Barbara E. Kahn

Journal of the Academy of Marketing Science 1998 26: 45-53. [Abstract] [PDF] [References]  

Mohanbir S. Sawhney

Journal of the Academy of Marketing Science 1998 26: 54-61. [PDF] [References]  

Victoria L. Crittenden

Journal of the Academy of Marketing Science 1998 26: 66. [PDF]  


Journal of the Academy of Marketing Science 1998 26: 67-72. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.