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Journal of the Academy of Marketing Science
Contents: Summer 1997, Volume 25, No. 3   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Ajay Menon, Bernard J. Jaworski, and Ajay K. Kohl!

Journal of the Academy of Marketing Science 1997 25: 187-200. [Abstract] [PDF] [References]  

Zhan G. Li and Rajiv P. Dant

Journal of the Academy of Marketing Science 1997 25: 201-213. [Abstract] [PDF] [References]  

Jaishankar Ganesh, V. Kumar, and Velavan Subramaniam

Journal of the Academy of Marketing Science 1997 25: 214-228. [Abstract] [PDF] [References]  

M. Joseph Sirgy, Dhruv Grewal, Tamara F. Mangleburg, Jae-Ok Park, Kye-Sung Chon, C. B. Claiborne, J. S. Johar, and Harold Berkman

Journal of the Academy of Marketing Science 1997 25: 229-241. [Abstract] [PDF] [References]  

Richard J. Fox, Srinivas K. Reddy, and Bharat Rao

Journal of the Academy of Marketing Science 1997 25: 242-255. [Abstract] [PDF] [References]  


Journal of the Academy of Marketing Science 1997 25: 256. [PDF]  

Victoria L. Crittenden and Judith Clair

Journal of the Academy of Marketing Science 1997 25: 257-258. [PDF]  

Victoria L. Crittenden and Matthew B. Myers

Journal of the Academy of Marketing Science 1997 25: 258-259. [PDF] [References]  

Victoria L. Crittenden and Lisa Robie Adam

Journal of the Academy of Marketing Science 1997 25: 259-260. [PDF]  

Victoria L. Crittenden and Douglas W. Vorhies

Journal of the Academy of Marketing Science 1997 25: 260-261. [PDF]  

Victoria L. Crittenden and David Strutton

Journal of the Academy of Marketing Science 1997 25: 261-262. [PDF]  

Victoria L. Crittenden and Kenneth B. Kahn

Journal of the Academy of Marketing Science 1997 25: 263. [PDF]  

Victoria L. Crittenden and G. Tomas M. Hult

Journal of the Academy of Marketing Science 1997 25: 264-265. [PDF]  

Victoria L. Crittenden and Maria Sannella

Journal of the Academy of Marketing Science 1997 25: 265. [PDF]  

Victoria L. Crittenden and Michael R. Bowers

Journal of the Academy of Marketing Science 1997 25: 265-266. [PDF] [References]  

Victoria L. Crittenden and Bryan A. Lukas

Journal of the Academy of Marketing Science 1997 25: 266-267. [PDF]  

Victoria L. Crittenden and Maria Sannella

Journal of the Academy of Marketing Science 1997 25: 267-268. [PDF]  

Anita Cava, Larry A. DiMatteo, and René Sacasas

Journal of the Academy of Marketing Science 1997 25: 269-272. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.