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Journal of the Academy of Marketing Science
Contents: Fall 1996, Volume 24, No. 4   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Naresh K. Malhotra

Journal of the Academy of Marketing Science 1996 24: 291-298. [Abstract] [PDF] [References]  

Anil Menon, Sundar G. Bharadwaj, and Roy Howell

Journal of the Academy of Marketing Science 1996 24: 299-313. [Abstract] [PDF] [References]  

Mitch Griffin, Barry J. Babin, and Jill S. Attaway

Journal of the Academy of Marketing Science 1996 24: 314-327. [Abstract] [PDF] [References]  

Jaishankar Ganesh and V. Kumar

Journal of the Academy of Marketing Science 1996 24: 328-337. [Abstract] [PDF] [References]  

Julie Baker and Michaelle Cameron

Journal of the Academy of Marketing Science 1996 24: 338-349. [Abstract] [PDF] [References]  

Jagdip Singh and Robert E. Wilkes

Journal of the Academy of Marketing Science 1996 24: 350-365. [Abstract] [PDF] [References]  

Joel Herche and Brian Engelland

Journal of the Academy of Marketing Science 1996 24: 366-374. [Abstract] [PDF] [References]  

Victoria L. Crittenden and Joyce A. Young

Journal of the Academy of Marketing Science 1996 24: 375-376. [PDF] [References]  

Victoria L. Crittenden and K. Sivakumar

Journal of the Academy of Marketing Science 1996 24: 376-377. [PDF]  

Victoria L. Crittenden and William C. LaFief

Journal of the Academy of Marketing Science 1996 24: 377-378. [PDF]  

Victoria L. Crittenden and Stanley F. Slater

Journal of the Academy of Marketing Science 1996 24: 378-379. [PDF] [References]  

Victoria L. Crittenden and Gary L. Frankwick

Journal of the Academy of Marketing Science 1996 24: 379-380. [PDF]  

Victoria L. Crittenden and Teresa A. Swartz

Journal of the Academy of Marketing Science 1996 24: 380-381. [PDF]  

Victoria L. Crittenden and Sandra A. Waddock

Journal of the Academy of Marketing Science 1996 24: 381-383. [PDF] [References]  

Victoria L. Crittenden and John K. Ryans, Jr.

Journal of the Academy of Marketing Science 1996 24: 383-385. [PDF]  

Victoria L. Crittenden, Igwe E. Udeh, and Abdalla F. Hagen

Journal of the Academy of Marketing Science 1996 24: 385-386. [PDF]  

Victoria L. Crittenden and Valerie L. Vaccaro

Journal of the Academy of Marketing Science 1996 24: 386-388. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.